Who: Google Website Optimizer’s Product Manager, Tom Leung, and Future Now co-founder Bryan Eisenberg.

What: Want to improve your website’s performance? Interested in learning how to get the most out of Google’s free A/B and multivariate testing tool, Website Optimizer? This one’s for you.

In previous webinars (“Introduction to Website Optimizer” and “Creating and Launching Experiments“), the Google Analytics and Google AdWords teams have shown how to use the tool. But this time around, they’ll be delving into a more fundamental question: “What should I test?”

In recent articles, we’ve shown how testing can transform your site over time. Yet it doesn’t do much good just to know you should test. Without a clear hypothesis, it’s easy to lose track of your own guesswork. Knowing how to test a hypothesis is critical. So, by popular demand after many Website Optimizer users asked for more insight on what exactly they should test, Google has invited us — and all of you — to join them for this free tutorial.

During this online seminar, Tom and Bryan will:

• provide a brief introduction to Website Optimizer for newer users
• talk about testing best practices
• discuss some of the top elements to test on any webpage, and
• review top mistakes people make when developing new content to test.

Where: Your computer

When: Tuesday, March 11th | 9 – 10 am PST | 12 pm EST | 4 pm GMT

Why: Because you’ve reviewed Future Now’s 7 free resources to get you started with Website Optimizer, and, sure enough, you’re ready to get started — almost.

Is this something you can do on your own, or should you hire a website optimization firm? That all depends on the time and resources you’re willing to put into it. But before you dive in with both feet, it’s smart to know what’s worth testing.

Register for Free! Upon registration, Google invites you to submit specific topics you’d like Tom and Bryan to cover.