Comments on: How to Prioritize Your Optimization http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 23:38:51 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Free Gadgets http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/comment-page-1/#comment-1204090 Free Gadgets Mon, 26 Oct 2009 20:22:30 +0000 http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/#comment-1204090 Using Maslow’s Hierarchy of Needs is a great way of explaining how to prioritise competing products. This has made a useful impression on me and has helped to really focus my effort on the most important aspects of my site. Using Maslow’s Hierarchy of Needs is a great way of explaining how to prioritise competing products. This has made a useful impression on me and has helped to really focus my effort on the most important aspects of my site.

]]> By: Eisenberg’s Hierarchy of Optimizaiton Needs « Greater Returns by Aaron Gray http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/comment-page-1/#comment-1179699 Eisenberg’s Hierarchy of Optimizaiton Needs « Greater Returns by Aaron Gray Thu, 23 Jul 2009 20:56:49 +0000 http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/#comment-1179699 [...] Hierarchy of Optimizaiton Needs Bryan Eisenberg’s article today on the hierarchy of optimization needs is a worthwhile read. In it, he layers the concept of prioritizing site optimization opportunities [...] [...] Hierarchy of Optimizaiton Needs Bryan Eisenberg’s article today on the hierarchy of optimization needs is a worthwhile read. In it, he layers the concept of prioritizing site optimization opportunities [...]

]]> By: Avoiding SEO Bottlenecks | Propel Marketing, LLC http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/comment-page-1/#comment-1177513 Avoiding SEO Bottlenecks | Propel Marketing, LLC Thu, 09 Jul 2009 20:32:12 +0000 http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/#comment-1177513 [...] conversion path. Based on Maslow’s hierarchy of needs, this concept was first introduced for website prioritization by Bryan Eisenberg. While Eisenberg mostly sticks with a modified sales funnel metaphor, I think a bottleneck model is [...] [...] conversion path. Based on Maslow’s hierarchy of needs, this concept was first introduced for website prioritization by Bryan Eisenberg. While Eisenberg mostly sticks with a modified sales funnel metaphor, I think a bottleneck model is [...]

]]> By: For Every Optimization, There’s a Pyramid, So Get Started | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/comment-page-1/#comment-1175671 For Every Optimization, There’s a Pyramid, So Get Started | FutureNow's GrokDotCom / Marketing Optimization Blog Mon, 29 Jun 2009 13:18:53 +0000 http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/#comment-1175671 [...] useful model to get past this mode of thinking is to use the Hierarchy of Optimization which we’ve talked about on this blog in the past.  It’s a great mental model to show clients the roadmap of how they should be optimizing, [...] [...] useful model to get past this mode of thinking is to use the Hierarchy of Optimization which we’ve talked about on this blog in the past.  It’s a great mental model to show clients the roadmap of how they should be optimizing, [...]

]]> By: Optimize Conversion Rates – Turn Site Visitors into Paying Customers « Search Engine Optimization Eblog http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/comment-page-1/#comment-1175536 Optimize Conversion Rates – Turn Site Visitors into Paying Customers « Search Engine Optimization Eblog Sun, 28 Jun 2009 14:38:41 +0000 http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/#comment-1175536 [...] 3 – Understand total number of potential people who could have taken that action. Use the hierarchy of optimization from FutureNow to understand why site visitors did not convert. Did they land on your site by [...] [...] 3 – Understand total number of potential people who could have taken that action. Use the hierarchy of optimization from FutureNow to understand why site visitors did not convert. Did they land on your site by [...]

]]> By: Hipoteca http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/comment-page-1/#comment-1173473 Hipoteca Thu, 18 Jun 2009 15:50:29 +0000 http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/#comment-1173473 I have never seen it explained like this, but it is very logical. I have never seen it explained like this, but it is very logical.

]]> By: How to Optimize Your Conversion Rate(s) | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/comment-page-1/#comment-1172076 How to Optimize Your Conversion Rate(s) | FutureNow's GrokDotCom / Marketing Optimization Blog Thu, 11 Jun 2009 19:53:59 +0000 http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/#comment-1172076 [...] You need to optimize your website experience for these potential buyers through the hierarchy of optimization. [...] [...] You need to optimize your website experience for these potential buyers through the hierarchy of optimization. [...]

]]> By: Free DSi http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/comment-page-1/#comment-1156540 Free DSi Fri, 03 Apr 2009 10:09:49 +0000 http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/#comment-1156540 I think that having a site that is appealing to the eye is the first step to it being successful. Yes you need visitors eventually, but if they just get off your page because of the bad design there is no point being on top of the rankings is there... I think that having a site that is appealing to the eye is the first step to it being successful. Yes you need visitors eventually, but if they just get off your page because of the bad design there is no point being on top of the rankings is there…

]]> By: The Diagnosis? Buying Stage Schizophrenia | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/comment-page-1/#comment-1145318 The Diagnosis? Buying Stage Schizophrenia | FutureNow's GrokDotCom / Marketing Optimization Blog Sun, 22 Feb 2009 11:40:46 +0000 http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/#comment-1145318 [...] Performance Indicators (KPIs) just aren’t as high as everyone expects.   Their sites are functional, accessible, usable, and intuitive.  Their look and feel is credible, and their content is high quality.  So why do their visitors [...] [...] Performance Indicators (KPIs) just aren’t as high as everyone expects.   Their sites are functional, accessible, usable, and intuitive.  Their look and feel is credible, and their content is high quality.  So why do their visitors [...]

]]> By: Golf trolleys http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/comment-page-1/#comment-1142815 Golf trolleys Sat, 14 Feb 2009 21:15:21 +0000 http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/#comment-1142815 Yes it is so important to have the basics in place, if not for search engine friendliness at least for the visitor friendliness and experience. Yes it is so important to have the basics in place, if not for search engine friendliness at least for the visitor friendliness and experience.

]]> By: femanol http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/comment-page-1/#comment-1142062 femanol Thu, 12 Feb 2009 23:31:03 +0000 http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/#comment-1142062 Great post! More companies need to read this and understand that you cannot rely on SEO to do the work for you. You must have every other piece of the puzzle in place. Too many companies do not understand where to begin as it’s a process one must master. Great post! More companies need to read this and understand that you cannot rely on SEO to do the work for you. You must have every other piece of the puzzle in place. Too many companies do not understand where to begin as it’s a process one must master.

]]> By: Broker of mortgages http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/comment-page-1/#comment-1132106 Broker of mortgages Fri, 16 Jan 2009 01:21:55 +0000 http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/#comment-1132106 Amazing, first time I’ve seen or heard of someone use 'Maslow’s Hierarchy of Needs' I learned in University in Glasgow Scotland and at that time made an impression on me as fundamental human needs, the basis that most things evolve around. In a way optimization is evolving in a human needs natural way. Your article proves that to be the case. Amazing, first time I’ve seen or heard of someone use ‘Maslow’s Hierarchy of Needs’ I learned in University in Glasgow Scotland and at that time made an impression on me as fundamental human needs, the basis that most things evolve around. In a way optimization is evolving in a human needs natural way. Your article proves that to be the case.

]]> By: serviced offices http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/comment-page-1/#comment-1098919 serviced offices Sun, 26 Oct 2008 18:52:04 +0000 http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/#comment-1098919 This is a great material, I can actually use this as a step by step process for a workshop.I'll for your permission I should borrow some of the info shared here. Thanks Monica This is a great material, I can actually use this as a step by step process for a workshop.I’ll for your permission I should borrow some of the info shared here.

Thanks

Monica

]]> By: böcek ilaçlama http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/comment-page-1/#comment-975826 böcek ilaçlama Sat, 30 Aug 2008 22:10:34 +0000 http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/#comment-975826 I never optimized my system to default I never optimized my system to default

]]> By: Sean Mize http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/comment-page-1/#comment-963656 Sean Mize Fri, 22 Aug 2008 15:30:11 +0000 http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/#comment-963656 Thanks for this lesson...I find sometimes that I do the same thing...work on the flashy stuff, try to squeeze every last cent out of some pages...and yet I know I have 404 page issues, some lead gen pages aren't performing...and they get alot of traffic - so this is a reminder to me today to go back to functionality and fix those issues first. Thanks again, Sean Thanks for this lesson…I find sometimes that I do the same thing…work on the flashy stuff, try to squeeze every last cent out of some pages…and yet I know I have 404 page issues, some lead gen pages aren’t performing…and they get alot of traffic – so this is a reminder to me today to go back to functionality and fix those issues first.

Thanks again,

Sean

]]> By: pligg.com http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/comment-page-1/#comment-956965 pligg.com Tue, 19 Aug 2008 04:49:15 +0000 http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/#comment-956965 <strong>How to Prioritize Your Optimization...</strong> Everyone wants to optimize. If you’re like most companies, you have a laundry list of things you’d like to do with your site. You know instinctively that all the items on the list are of equal value. You know some might have more impact than others... How to Prioritize Your Optimization…

Everyone wants to optimize. If you’re like most companies, you have a laundry list of things you’d like to do with your site. You know instinctively that all the items on the list are of equal value. You know some might have more impact than others…

]]> By: linkvanareview.com http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/comment-page-1/#comment-955093 linkvanareview.com Mon, 18 Aug 2008 01:39:15 +0000 http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/#comment-955093 Ahh... which site to optimize first. That is the question! Ahh… which site to optimize first. That is the question!

]]> By: BasicOptimization http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/comment-page-1/#comment-923957 BasicOptimization Fri, 01 Aug 2008 11:54:43 +0000 http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/#comment-923957 Thanks for sharing this post its really helpful for anyone starting a new seo campaign. Thanks for sharing this post its really helpful for anyone starting a new seo campaign.

]]> By: Lloyd Pans http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/comment-page-1/#comment-881471 Lloyd Pans Fri, 11 Jul 2008 16:08:57 +0000 http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/#comment-881471 I am up to my ears in a new website design, new shopping cart version, new email effort, new...alot! Thanks for helping me focus. Great article. I am up to my ears in a new website design, new shopping cart version, new email effort, new…alot! Thanks for helping me focus. Great article.

]]> By: cars http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/comment-page-1/#comment-816192 cars Mon, 16 Jun 2008 10:56:59 +0000 http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/#comment-816192 hi , great post hi , great post

]]> By: Bryan Eisenberg http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/comment-page-1/#comment-631526 Bryan Eisenberg Wed, 09 Apr 2008 00:36:44 +0000 http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/#comment-631526 Thanks Elaine. I was going for simplicity as opposed to accuracy. I certainly don't want to upset anyone. Unfortunately, not everyone knows the correct terminology, but most are aware of the term for alt tags for some reason. :-) Thanks Elaine. I was going for simplicity as opposed to accuracy. I certainly don’t want to upset anyone. Unfortunately, not everyone knows the correct terminology, but most are aware of the term for alt tags for some reason. :-)

]]> By: Elaine http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/comment-page-1/#comment-631372 Elaine Tue, 08 Apr 2008 22:40:55 +0000 http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/#comment-631372 "alt tags on its images" - not to be totally pedantic, but it's "alt attributes on images" - a small difference, but the accessibility people will thank you for knowing it. :) “alt tags on its images” – not to be totally pedantic, but it’s “alt attributes on images” – a small difference, but the accessibility people will thank you for knowing it. :)

]]> By: Top 5 Tips for Optimizing Low-Traffic Websites http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/comment-page-1/#comment-603607 Top 5 Tips for Optimizing Low-Traffic Websites Wed, 26 Mar 2008 14:47:24 +0000 http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/#comment-603607 [...] 5.) Prioritize your optimization efforts — Optimizing for usability and conversion is usually easier than optimizing for persuasion. Before a site can persuade, its basic elements must work. Go for the low-hanging fruit, then work your way up the Hierarchy of Optimization. [...] [...] 5.) Prioritize your optimization efforts — Optimizing for usability and conversion is usually easier than optimizing for persuasion. Before a site can persuade, its basic elements must work. Go for the low-hanging fruit, then work your way up the Hierarchy of Optimization. [...]

]]> By: Ladies Winter Scarves http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/comment-page-1/#comment-584275 Ladies Winter Scarves Mon, 17 Mar 2008 14:47:09 +0000 http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/#comment-584275 Thanks for sharing this post. It has links to all important other posts which shows you how to implement basics of conversion theory. Thanks for sharing this post. It has links to all important other posts which shows you how to implement basics of conversion theory.

]]> By: College Web Development » Blog Archive » Information Request Form, Optimization…? http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/comment-page-1/#comment-569599 College Web Development » Blog Archive » Information Request Form, Optimization…? Mon, 10 Mar 2008 20:30:32 +0000 http://www.grokdotcom.com/2008/02/29/how-to-prioritize-your-optimization/#comment-569599 [...] Lets start off with a view of the most common misstates. Infomration request forms are known as Lead Generation in the internet marketing world. What does ths mean for you, well your information request form is a lead generation form. Therefor it falls into the same best practices category, i.e, “On a lead generation site, optimize form questions, try to shorten the time needed to fill out the form, and introduce ways for the visitor to take more control of when and how they’re contacted.” - Bryan Eisenberg [...] [...] Lets start off with a view of the most common misstates. Infomration request forms are known as Lead Generation in the internet marketing world. What does ths mean for you, well your information request form is a lead generation form. Therefor it falls into the same best practices category, i.e, “On a lead generation site, optimize form questions, try to shorten the time needed to fill out the form, and introduce ways for the visitor to take more control of when and how they’re contacted.” – Bryan Eisenberg [...]

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