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Archive for February, 2008

FutureNow Article
Tuesday, Feb. 5, 2008

How Barack’s Strategy Could Help You Win Customers

February 5th, 2008

barack_obama.jpgI’m old enough to have grown up in the 1960’s, which was a “you-had-to-be-there” era of civic thinking and electrifying ideas. Not since that time have I found myself as excited as I am now over the upcoming presidential election.

I’ve been making donations to all of the major campaigns (Democratic and Republican) in order to see how each system works and talks to me, and while none of them do a bad job, there’s a definite divide between how the…

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FutureNow Post
Tuesday, Feb. 5, 2008 at 11:10 am

Finding Signal in the “Microhoo” Echo Chamber

February 5th, 2008

MicrohooI guess last Friday was a slow news day; GrokDotCom and 155 of our closest blogging and media friends “broke” the big news. Yawn. (I’m guessing Google execs wished they’d released earnings then, rather than the day before ;) )

Look on the bright side: For followers of the online space, if you didn’t like the coverage you read, you certainly had other rehashes and “me-toos” to keep you occupied. In fact, the hardest thing about actually reading all this coverage would…

...continue to read "Finding Signal in the “Microhoo” Echo Chamber"

FutureNow Post
Monday, Feb. 4, 2008 at 6:48 pm

GoDaddy’s Hail Mary TV-to-Web Strategy

February 4th, 2008

godaddy_super_bowl_5.jpg

Once again, GoDaddy saved its biggest ad blitz for the Super Bowl. And once again, the goal was to drive as many viewers as possible to the end zone: GoDaddy.com

This year — as they did in ‘06 and ‘07 — GoDaddy had to make an adjustment after having their original commercial rejected by the network censors (a Super Bowl tradition for them). But unlike the past two seasons, they didn’t run a watered-down version of the rejected ad. This time, in lieu…

...continue to read "GoDaddy’s Hail Mary TV-to-Web Strategy"

FutureNow Article
Sunday, Feb. 3, 2008

Top 10 Online Retailers by Conversion Rate: An Analysis

February 3rd, 2008

conversion optimization takes work

[Erratum: The following report on the top-converting sites for January 2007 has been corrected, as it mistakenly references a previous year's data. It seems a fellow blogger cited outdated numbers and we overlooked the error during fact check. Bryan stands by his analysis, however, as it was not intended to be time sensitive per se.]

Here it is, the list of January’s top 10 converting retail sites:

1. Proflowers.com – 14.1% 2. Coldwater Creek – 13.3% 3. FTD.com – 13.0% 4. QVC – 12.8% 5. Office…

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Special Announcement
Friday, Feb. 1, 2008

GrokDotCom Wins SEMMY for Best Online Marketing Post

February 1st, 2008

SEMMY AwardsThe results are in: GrokDotCom has won this year’s SEMMY Award for Best Online Marketing Post.

Taking the top honors, Bryan’s post on “How A Pretty Face Can Push Visitors Away” captured a whopping 46% of the vote. Holly’s “Why Testimonials Do (and Don’t) Work,” meanwhile, came in at 2nd place with 22%.

Our sincere thanks go out to Matt McGee, Stoney deGeyter, Jennifer Laycock, and the other judges of the SEMMY Awards for nominating us (twice!), and for recognizing the work…

...continue to read "GrokDotCom Wins SEMMY for Best Online Marketing Post"

FutureNow Post
Friday, Feb. 1, 2008 at 8:40 am

Is Microsoft Yahoo’s Salvation?

February 1st, 2008

Microsoft made a bid for Yahoo!.

On paper this deal might look right, but how about the cultures?

What do you think; is it a good deal?

...continue to read "Is Microsoft Yahoo’s Salvation?"

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