Comments on: Persona Models Presentation at SMX West 2008

By: Genetic

Genetic — Thu, 15 Oct 2009 04:26:11 +0000

Great article!

I just add this article in my bookmark.

By: ThongJsn

ThongJsn — Mon, 12 Oct 2009 08:35:27 +0000

I believe it is a tech and new technology to be tracked.

By: Spirit Air Wants to Have a Threesome With Me

Spirit Air Wants to Have a Threesome With Me — Tue, 01 Apr 2008 21:44:29 +0000

[...] kind of persona do they think I [...]

By: Brian Bond

Brian Bond — Wed, 05 Mar 2008 21:31:48 +0000

Thank you for the very kind response. I’m thrilled you were able to develop some clear actions based on the presentation. I’d just offer some encouragement to test, test, test. not all sites are created equal Make sure your constantly taking the opportunity to appeal to your different buyers and when time permits I’d encourage you to go through an exercise to identify the personas on your site. It will make you job so much easier in the future and your marketing so much more effective.

Again, thanks for the comments and please let us know if we can be of help.

By: Audio Bible

Audio Bible — Wed, 05 Mar 2008 18:59:13 +0000

Brian, let me first say, I had never read one of your articles before today. As usual, I skim through, reading a fair bit of the post, catching highlights.

Well I decided to view your presentation, and on slide 30 of 35, bam, I had an ‘I could have had a V8 moment.’ I really did not understand how to market to the 4 major groups of shoppers; I know what they are but not how to market to them. Finally, I understand much better, at less a bit more on how to do that.

My on web site, I have been mostly marketing to Competitives and Methodicals, I think. I am at the beginning of a database redesign, so after that I can do some page layout redesigning also.

I am planning to add customer reviews so that will better target the Humanistics and also plan to add another section in my left hand navigation with a title like ‘Popular Categories’ with links like ‘Top Sellers’, ‘Gift Help Ideas’, New Products’, ‘Help me Decide’ and maybe ‘Top Rated’ links.

I finally had something sink in the gray matter in the personas area of Internet marketing………….

Thanks a ton………GREAT post.