Comments on: How to Pitch “Value” to Everyone But Paris Hilton

By: camcorders

camcorders — Wed, 15 Jul 2009 12:57:52 +0000

I like this article, very interesting and gives you something to think about. it depends also I think on how much you are prepared to pay for an item. if it is something you really desire and you consider it value for money then spend that cash!

By: Angelene D.

Angelene D. — Tue, 09 Dec 2008 03:31:37 +0000

The dollar and our worldwide economy actually runs on perceceived value, but so what.

The fact is that I have more fun driving my Jag than driving a VW.
I enjoy genuine diamonds, even though I know that if DeBeers opened their vaults instead of restricting diamond outflow, those rocks would be as cheap as glass.

And btw, I love Paris Hilton who actually sells decent products at reasonable prices.

If everyone sat on their wallets, buying only real value as needed, it would cause a worldwide depression.

I for one consider it my patriotic duty to spend in order to keep the American economy going.

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Tue, 11 Nov 2008 21:04:45 +0000

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By: Ladies Scarves

Ladies Scarves — Mon, 17 Mar 2008 16:26:50 +0000

Good Article Jeff. It shows how different people are ready to pay different prices and how you can convince the customer about value of product by using right copy.

By: Todd Shagin

Todd Shagin — Thu, 13 Mar 2008 16:36:04 +0000

Way to go dude. Anyone who bashes Paris Hilton is my bro. I hate that skank

By: Jeff Sexton

Jeff Sexton — Mon, 10 Mar 2008 18:18:15 +0000

dhimes,

Not only that, but the harder the economy the more people tend to adopt a Consumer Reports mentality, which is why my previous post covered how to write copy for CR-style products at CR-style prices. What I’m addressing here is those instances when you can’t justify your prices through a strictly CR-style substantiation – what then? At that point, it’s worth attempting to build value by this method before resolving your company to lowering prices and margins.

-Jeff

By: dhimes

dhimes — Mon, 10 Mar 2008 17:54:31 +0000

Keep in mind, most of us are among the “Consumer Reports” crowd for most items, and are only enthusiasts about a few.

By: seachangestrategies.com » the new reality: to the passionate go the spoils

seachangestrategies.com » the new reality: to the passionate go the spoils — Mon, 10 Mar 2008 16:29:35 +0000

[...] by Mark on 10 Mar 2008 | Tagged as: Strategy Strive to market to the enthusiasts, not the bargain hunters. » bookmark this » hide bookmarks [...]

By: Brick Marketing

Brick Marketing — Mon, 10 Mar 2008 15:08:22 +0000

Very good graph and article. It’s totally all about perceived value! Providing you bring that up to a high, the price you can set limitless. If you can make someone believe that a mere pen is worth $200, by all means – do it and sell it for that price!