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Special Announcement
Monday, Mar. 10, 2008

Now Available: “The Soccer Mom Myth” by Holly Buchanan & Michele Miller

By Jeffrey Eisenberg
March 10th, 2008

We’re very proud to announce that Holly & Michele’s new book, The Soccer Mom Myth — Today’s Female Consumer: Who She Really Is, Why She Really Buys, is now available.

The book addresses the most common mistakes in marketing to women, both online and offline, and shows us how to really understand who our female customers are. The authors then pull back the curtains for a realistic look at what women really want. Or, as they warn on The Soccer Mom Myth website, “This is not your typical dry business book. It includes politically incorrect views, some unladylike language, and tequila stories.”

The early reviews have been fantastic, and we’re looking forward to hearing what the rest of you think.

You can read sample chapters at or order your copy today from Amazon.

Congratulations, Holly & Michele!

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Comments (4)

  1. Thanks

    I think that women are really misunderstood buyers. You see all the sales pages and most of them are written for men consumers. I hate all the sports refrences, and all the heavy handedness. I need to really believe that a product will benefit me and ultimately my family or my purse strings are pulled shut.

  2. The book looks really good, I got my review copy in the post yesterday and started reading it on the train to work. Thanks Holly & Michele.

  3. This was a great book – really offers some great dinner conversation too ;-) trust me

  4. I agree, this does make a good topic for conversation. Women are truly misunderstood buyers, That’s also pointing to the fact that most advertisement on mass media are targeted towards men or other specific demographics but not women in general all the time.

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Jeffrey Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark. You can friend him on Facebook.

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