The book addresses the most common mistakes in marketing to women, both online and offline, and shows us how to really understand who our female customers are. The authors then pull back the curtains for a realistic look at what women really want. Or, as they warn on The Soccer Mom Myth website, “This is not your typical dry business book. It includes politically incorrect views, some unladylike language, and tequila stories.”
Congratulations, Holly & Michele!