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Now Available: “The Soccer Mom Myth” by Holly Buchanan & Michele Miller

Posted By Jeffrey Eisenberg On March 10, 2008 @ 9:26 am In Books,Marketing to Women,Special Announcement | 4 Comments

[1]We’re very proud to announce that Holly & Michele’s new book, The Soccer Mom Myth — Today’s Female Consumer: Who She Really Is, Why She Really Buys, is now available.

The book addresses the most common mistakes in marketing to women, both online and offline, and shows us how to really understand who our female customers are. The authors then pull back the curtains for a realistic look at what women really want. Or, as they warn on The Soccer Mom Myth website [1], “This is not your typical dry business book. It includes politically incorrect views, some unladylike language, and tequila stories.”

The early [2] reviews [3] have been fantastic, and we’re looking forward to hearing what the rest of you think.

You can read sample chapters at TheSoccerMomMyth.com [4] or order your copy today [5] from Amazon.

Congratulations, Holly & Michele!

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URL to article: http://www.grokdotcom.com/2008/03/10/soccer-mom-myth/

URLs in this post:

[1] Image: http://www.thesoccermommyth.com/

[2] early: http://cre8pc.com/blog/archives/428

[3] reviews: http://inwomenwetrust.typepad.com/in_women_we_trust/2008/03/the-soccer-mom.html

[4] TheSoccerMomMyth.com: http://www.thesoccermommyth.com

[5] order your copy today: http://www.amazon.com/Soccer-Mom-Myth-Michele-Miller/dp/1932226567/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1205157033&sr=8-1

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