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FutureNow Post
Wednesday, Mar. 12, 2008 at 4:37 pm

Can’t Make it to San Francisco? Ask the Experts Now

By Robert Gorell
March 12th, 2008

Even if you can’t make it to our upcoming seminars (3/27-28 in San Francisco), we still want to answer your questions about copywriting and website optimization.

Now’s your chance to ask Jeff Sexton, Holly Buchanan and Bryan Eisenberg anything you want!*

Jeff, Holly and Bryan will respond to your questions in the comments section below. And if you really hit a nerve, we’ll answer you in the form of a blog post.

Priority will be given to first-time commenters, lurkers, and anyone else we don’t get to hear from enough.**

. .

*For best results, try to keep it about copywriting, customer relevance, persuasive web design, online planning, conversion optimization, customer personas, web analytics, split testing, or multichannel marketing in general. ;)

**We know you’re out there, but our web analytics reports are boring conversationalists. :(

Add Your Comments

Comments (18)

  1. I have heard over and over about web copy, and all this information about how to have good web copy. But no where can I find a definition of web copy, and what it is best used for?

    Second question:
    Goals, I am a web developer for a college website. I am an avid believer that every website should have concrete goals. Yet, finding concrete goals is not very easy, considering the vastness of a college website. I also believe that most developers for college websites do not think with the mindset of goals. And without goals you can not conduct testing. Do you have any ideas on how to come up with goals for college websites?

    Thanks you guys are great,

  2. Dude, I got this awesome storytelling blog called The Phase Files (, and I’m wondering if you could give me any tips for marketing it to the college audience. Thanks man.

  3. What are some great ways to optimize for trust and credibility online. Hypothesis is with new and innovative concepts this is one factor to conversion.

  4. How would you suggest small companies that sell products mostly via the internet incorporate website analytics to help improve conversion — on a tight budget? These sites would have modest traffic.

  5. If you have traffic for a website as less as 50 per day, what should be your optimization strategy. How you can found people dropping through checkout phase in case you are using checkout process which takes visitors to third party websites like paypal and google.

  6. Copywriting for a lifestyle blog is a mystery. How can a blogger create compelling copy that resonates in the short opportunities available, i.e. tagline,front page, about page, social media profiles so that readers subscribe?

    Long copy strategies just don’t work on my baby boomer marriage blog. There’s not enough room to describe the content, show personality and be keyword-rich without sounding crazy.

    What style of writing works best in a blog situation?

  7. One of my clients, a fine art photographer, will soon be changing his website from an ‘informational’ website to an e-commerce site. While I’m not the web designer, I’ll probably be asked to assist with copy for the site. What would you advise are the three most important points about optimizing his site from a copywriting standpoint?

  8. [...] responded to our "Ask the Experts" post, looking for a definition of "web [...]

  9. We have several landing pages for our credit card offer. this is one of the newest ones. It is converting at about 1.3-1.5%.
    Some of the optimization techniques that we have used are-
    Bring the price point to the second page. Adding testimonials and creditability graphics.

  10. Can you offer some tips for the best way to optimize a site locally rather than globally? What strategies are most important, other than keyword choice?

  11. Great questions, everyone! Keep ‘em coming…

  12. [...] response to our "Ask the Experts" post, Nathan wanted to know how to test and optimize for Trust and Credibility online. [...]

  13. There’s been lots of posts and talk about personas. I’m sold, love the idea. There’s even been a few how to posts. However, they all seem to gloss over the details. So, how DO I go about creating personas? My main question is, where do I get the data from? How much is based on analytics? Focus groups? Just making it up based on your knowledge of the customer? What else? Get into the nitty gritty please :) Also, please bear in mind if you choose to answer this, how it can scale up or down, not everyone can afford to spend 100′s of hours on persona creation.

  14. [...] our "Ask the Experts" post, one reader asked how to go about optimizing a low-traffic [...]

  15. Hi,
    I am a marketing-cum-e commerce manager for my country’s most trafficked website.
    We have recently revamped our site & introduced a shopping cart model where we recommend services to clients. However, I have data to believe that people are skewed towards either pre-defined combinations, or a discount/money saving offer.

    My dilemma which solicits your advice is:
    Q1. Should we show on the site ALL the offerings we have, or give pre-defined combinations ONLY

    Q2. How to keep the freshness alive with discounts & offers, as removing them results in drop in sales


  16. Thanks for the questions, everyone. We have a couple more posts coming up to answer them.

    Stay tuned!

    -Editor, GrokDotCom

  17. [...] our “Ask the Experts” post, Dina asks how to find her voice — her copywriting voice, that is — for a [...]

  18. [...] This is a new blog if you’re new here see this. Whoa!In our “Ask the Experts” post, Dina asks how to find her voice — her copywriting voice, that is — for a [...]

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