Comments on: Can’t Make it to San Francisco? Ask the Experts Now

By: Ways to test this | FinderMind

Ways to test this | FinderMind — Mon, 13 Apr 2009 19:42:25 +0000

[...] This is a new blog if you’re new here see this. Whoa!In our “Ask the Experts” post, Dina asks how to find her voice — her copywriting voice, that is — for a [...]

By: How to Find Your Website’s Voice (Even if it’s a Blog)

How to Find Your Website’s Voice (Even if it’s a Blog) — Fri, 04 Apr 2008 21:03:52 +0000

[...] our “Ask the Experts” post, Dina asks how to find her voice — her copywriting voice, that is — for a [...]

By: Robert Gorell

Robert Gorell — Thu, 03 Apr 2008 19:40:20 +0000

Thanks for the questions, everyone. We have a couple more posts coming up to answer them.

Stay tuned!

-Editor, GrokDotCom

By: aakriti

aakriti — Thu, 27 Mar 2008 09:52:19 +0000

Hi,
I am a marketing-cum-e commerce manager for my country’s most trafficked website.
We have recently revamped our site & introduced a shopping cart model where we recommend services to clients. However, I have data to believe that people are skewed towards either pre-defined combinations, or a discount/money saving offer.

My dilemma which solicits your advice is:
Q1. Should we show on the site ALL the offerings we have, or give pre-defined combinations ONLY

Q2. How to keep the freshness alive with discounts & offers, as removing them results in drop in sales

Thanks.

By: 5 Tips for Optimizing Websites with Low Traffic

5 Tips for Optimizing Websites with Low Traffic — Mon, 24 Mar 2008 18:31:56 +0000

[...] our "Ask the Experts" post, one reader asked how to go about optimizing a low-traffic [...]

By: Mark

Mark — Wed, 19 Mar 2008 04:25:13 +0000

There’s been lots of posts and talk about personas. I’m sold, love the idea. There’s even been a few how to posts. However, they all seem to gloss over the details. So, how DO I go about creating personas? My main question is, where do I get the data from? How much is based on analytics? Focus groups? Just making it up based on your knowledge of the customer? What else? Get into the nitty gritty please Also, please bear in mind if you choose to answer this, how it can scale up or down, not everyone can afford to spend 100’s of hours on persona creation.

By: Ways to Inspire Visitor Trust and Website Credibility

Ways to Inspire Visitor Trust and Website Credibility — Tue, 18 Mar 2008 13:27:25 +0000

[...] response to our "Ask the Experts" post, Nathan wanted to know how to test and optimize for Trust and Credibility online. [...]

By: Robert Gorell

Robert Gorell — Mon, 17 Mar 2008 20:15:59 +0000

Great questions, everyone! Keep ‘em coming…

By: Victoria Ipri

Victoria Ipri — Mon, 17 Mar 2008 19:57:59 +0000

Can you offer some tips for the best way to optimize a site locally rather than globally? What strategies are most important, other than keyword choice?

By: Tina Dixon

Tina Dixon — Mon, 17 Mar 2008 19:52:25 +0000

We have several landing pages for our credit card offer. this is one of the newest ones. It is converting at about 1.3-1.5%.
Some of the optimization techniques that we have used are-
Bring the price point to the second page. Adding testimonials and creditability graphics.

By: What is Web Copy and How Should I Use It?

What is Web Copy and How Should I Use It? — Mon, 17 Mar 2008 18:59:00 +0000

[...] responded to our "Ask the Experts" post, looking for a definition of "web [...]

By: Christel Hall

Christel Hall — Mon, 17 Mar 2008 18:44:49 +0000

One of my clients, a fine art photographer, will soon be changing his website from an ‘informational’ website to an e-commerce site. While I’m not the web designer, I’ll probably be asked to assist with copy for the site. What would you advise are the three most important points about optimizing his site from a copywriting standpoint?

By: Dina Eisenberg

Dina Eisenberg — Mon, 17 Mar 2008 18:33:03 +0000

Copywriting for a lifestyle blog is a mystery. How can a blogger create compelling copy that resonates in the short opportunities available, i.e. tagline,front page, about page, social media profiles so that readers subscribe?

Long copy strategies just don’t work on my baby boomer marriage blog. There’s not enough room to describe the content, show personality and be keyword-rich without sounding crazy.

What style of writing works best in a blog situation?

By: Ladies Scarves

Ladies Scarves — Mon, 17 Mar 2008 16:01:26 +0000

If you have traffic for a website as less as 50 per day, what should be your optimization strategy. How you can found people dropping through checkout phase in case you are using checkout process which takes visitors to third party websites like paypal and google.

By: Michael Howie

Michael Howie — Fri, 14 Mar 2008 01:22:01 +0000

How would you suggest small companies that sell products mostly via the internet incorporate website analytics to help improve conversion — on a tight budget? These sites would have modest traffic.

By: Nathan Rice

Nathan Rice — Thu, 13 Mar 2008 22:47:17 +0000

What are some great ways to optimize for trust and credibility online. Hypothesis is with new and innovative concepts this is one factor to conversion.

By: Todd Shagin

Todd Shagin — Thu, 13 Mar 2008 15:36:38 +0000

Dude, I got this awesome storytelling blog called The Phase Files (www.phasefiles.com), and I’m wondering if you could give me any tips for marketing it to the college audience. Thanks man.

By: Pearce

Pearce — Wed, 12 Mar 2008 22:09:04 +0000

I have heard over and over about web copy, and all this information about how to have good web copy. But no where can I find a definition of web copy, and what it is best used for?

Second question:
Goals, I am a web developer for a college website. I am an avid believer that every website should have concrete goals. Yet, finding concrete goals is not very easy, considering the vastness of a college website. I also believe that most developers for college websites do not think with the mindset of goals. And without goals you can not conduct testing. Do you have any ideas on how to come up with goals for college websites?

Thanks you guys are great,
~Pearce