Recently I’ve been studying up on women entrepreneurs. Why? Because they are one of the fastest growing segments of the business market.The Center for Women’s Business Research put out a recent report with some stats on women-owned businesses:
• Women-owned firms employ nearly 13 million people and generate $1.9 trillion in sales.
• Between 1997 and 2006, majority women-owned firms (51 percent or more women-owned) grew at twice the rate of all firms (42 percent vs. 24 percent).
Want some insight into who these business owners are and what they want? Check out Real You Incorporated: 8 Essentials for Women Entrepreneurs by Kaira Sturdivant Rouda. It’s a great read, whether you’re targeting female business owners or are one.
I knew I liked Kaira as soon as I read this:
“As a kid watching Bewitched, I was entranced by Samantha and her creative power, and I wanted Darrin’s job.”
In Real You Incorporated, Kaira hits on one of my favorite topics: Not all women think alike.
The book features real life stories from women entrepreneurs. It was interesting to see how different women approach their businesses. One business owner named the company after herself. It made perfect sense. Another wouldn’t dream of naming the company after herself. Again, not all women business owners think alike.
But many female business owners share similar problems. There’s a whole section on “Snarks,” folks masquerading as friends and confidantes who don’t have your best interest at heart. You’ll learn how to spot these people and avoid the problems they create. This section alone is worth the price of the book.
If you’re a women business owner (or any business owner targeting women), be sure to check out Kaira’s website. There are lots of interactive elements. You’ll find an “Ask Kaira” section where women entrepreneurs can write in with common questions. She has a downloadable chart where you can fill in your own “Real You” information. She has a featured entrepreneur section where you can be inspired and learn from different women business owners . There’s even a section where you can share your heroes.
I really like the interactive nature of the site. If you’re marketing to women, you want that interactivity. It’s a great way to build a relationship with your readers or customers.
If you’re marketing to women, business owners, or both, add Real You Incorporated to your list.
[Editor's Note: Holly Buchanan is co-author of The Soccer Mom Myth — Today's Female Consumer: Who She Really Is, Why She Really Buys, and co-instructor of our Persuasive Online Copywriting seminar on March 28th in San Francisco.]