“Customers don’t care if what we have behind-the-scenes is simple or complex. All the customer cares about is how simple and enjoyable — or not — the experience is for them.”

Interestingly enough and to the point of the story, I was just stating the other day to a few members of our team that I do testing with, that the results of our testing have been too successful lately and that I don’t feel we have been “failing” enough in our endeavors.

I use Paypal Checkout. As checkout process controlled by paypal, I suspect I can not optimize checkout process using GWO. I use paypal’s website to generate HTML code for payment buttons. Once user clicks the BUY NOW button, they goes to paypal website. Is there a way I can find out people exiting the checkout process in between.

thanks

I just wanted to let you know that I got tremendous value from just one line in your post.

Only yesterday I was grappling with how to come up with a USP for a client who “had a complex site” and then I read your line about about the “experience”. (Cue light globe image.)

I immediately scribbled down, in big letters: “Create the Experience.”

I’ve been reading FutureNow’s stuff for almost 10 years, so you would think I would know this by now.

Just goes to show, it never hurts to go over the basics.

I am not a marketing person and I am a developer so when I say I’m a perfectionist I meant code wise. When I was pointed to the GWO from when of our marketing people, I’m pretty sure at the time there wasn’t any documentation on dynamic site. I could have been wrong and missed it. It wasn’t until I looked into it a month or two back, I saw the dynamic site capabilities.

I was very appreciative of your comment and was glad to see you were talking about posting about your experience with it. I wasn’t expecting you to write a whole article kind of bashing me because maybe I didn’t come across the way I meant to .

Anyways I’ll still be ready to learn any valuable information you guys have on GWO and anything else, because I am always looking to further my knowledge.

PS, I don’t have kids but I still think they’re cute enough to model for Gap Kids

That is exactly why I asked the question because I was sure there were some people out there using GWO on their ecommerce sites but couldn’t find anybody writing about it. I’m a front end developer with a perfectionism for semantic mark up and style/behavior separated from markup as much as I can even on these ecommerce sites which sometimes is pretty hard to do.

I think you might of taken what I wrote wrong or I didn’t come across the way I wanted to. I definitely embrace being wrong and learning as much as I can to improve our performance, that is why I was excited to see you post in the comments. You obviously pointed out that I was wrong and that your original content is always on your site. That being said I would love to see you guys post some tips on doing product page testing with GWO.