Comments on: What is Web Copy and How Should I Use It?

By: Scott Salwolke

Scott Salwolke — Tue, 04 Nov 2008 04:41:02 +0000

I came across this post because I was looking for suggestions on how to explain to prospects the best approach for their web site. I had considered the first two of your list. But I especially like the third – What information do they need in order to feel confident taking action? To me this sums up the entire objective of a web site.

By: What You Need To Know About Writing Web Copy When Creating PingNotes

What You Need To Know About Writing Web Copy When Creating PingNotes — Tue, 25 Mar 2008 21:00:48 +0000

[...] As I was reviewing some of their most current information I ran across a blog post that hit be between the eyes. When I read it, I knew I had to share it with our DeskPing members. Read On… [...]

By: Lia Barrad

Lia Barrad — Mon, 24 Mar 2008 17:26:48 +0000

Nice Post. Thank you for reminding readers to focus on copy and not keywords. As a web marketing professional, I find that many of my clients have been so focused on ‘trying to get seen’ in search engines that they forget the original purpose of their website which is to get customers. As you pointed out knowing who your target audience is essential and having good copy that appeals to that customer will get them to click or call.

By: Soeren Sprogoe

Soeren Sprogoe — Tue, 18 Mar 2008 20:36:40 +0000

Excellent post! It amazes me how simply something can be put when you’re able to write well

One objection, though: I think the end statement “All pathways should lead toward an action you want your visitors to take” is looking at things from the wrong angle.

Users don’t visit a website to meet YOUR goals or actions.

Users have their own goals, and you should do everything you can to map out a path to where they can be fulfilled. Forget what it is that you want to tell users or what you want them to do. Focus on what the user needs.

By: Pearce

Pearce — Tue, 18 Mar 2008 14:36:08 +0000

Great post, thank you so much

By: Work from Home Guru

Work from Home Guru — Mon, 17 Mar 2008 20:11:28 +0000

Excellent post. Knowing how to use web copy effectively is an integral part of any business trying to make money online. The trick is writing it so that readers will want to read, which requires research to determine what your visitors want.