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Will Marketers Keep Their Eye on the Ball?

Posted By Robert Gorell On March 18, 2008 @ 11:01 am In Advertising,psychology | 16 Comments

Ever play the game “Don’t Think About Polar Bears”?

It’s hard to win.

In fact, studies show that just about everyone reading this sentence is either thinking about polar bears or thinking about not thinking about polar bears.

The same goes for basketball.

Take a look at this awareness test video [1], and see if you can follow:

As Seth [2] points out, marketers should consider this before spending (“How much!?“) on ads.

Kudos to Jeff Sexton for noticing this bit [3] of research years before [4] it was ripped off and turned into an advert for cyclist awareness.


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2008/03/18/awareness-test/

URLs in this post:

[1] awareness test video: http://www.youtube.com/watch?v=Ahg6qcgoay4

[2] Seth: http://sethgodin.typepad.com/seths_blog/2008/03/before-you-buy.html

[3] this bit: http://viscog.beckman.uiuc.edu/grafs/demos/15.html

[4] years before: http://www.americansmallbusiness.com/default.asp?ArticleID=425

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