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Will Marketers Keep Their Eye on the Ball?
Posted By Robert Gorell On March 18, 2008 @ 11:01 am In Advertising,psychology | 16 Comments
Ever play the game “Don’t Think About Polar Bears”?
It’s hard to win.
In fact, studies show that just about everyone reading this sentence is either thinking about polar bears or thinking about not thinking about polar bears.
The same goes for basketball.
Take a look at this awareness test video , and see if you can follow:
As Seth  points out, marketers should consider this before spending (“How much!?“) on ads.
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2008/03/18/awareness-test/
URLs in this post:
 awareness test video: http://www.youtube.com/watch?v=Ahg6qcgoay4
 Seth: http://sethgodin.typepad.com/seths_blog/2008/03/before-you-buy.html
 this bit: http://viscog.beckman.uiuc.edu/grafs/demos/15.html
 years before: http://www.americansmallbusiness.com/default.asp?ArticleID=425
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