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	<title>Comments on: 5 Ways to Optimize Your Website Credibility</title>
	<atom:link href="http://www.grokdotcom.com/index.php/2008/03/18/website-credibility/feed" rel="self" type="application/rss+xml" />
	<link>http://www.grokdotcom.com/2008/03/18/website-credibility/</link>
	<description>Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc.</description>
	<lastBuildDate>Sun, 08 Nov 2009 02:49:30 -0600</lastBuildDate>
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		<item>
		<title>By: Genetic</title>
		<link>http://www.grokdotcom.com/2008/03/18/website-credibility/comment-page-1/#comment-1201851</link>
		<dc:creator>Genetic</dc:creator>
		<pubDate>Sun, 18 Oct 2009 16:27:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2008/03/18/website-credibility/#comment-1201851</guid>
		<description>It&#039;s amazing for me.

Thank you very much.</description>
		<content:encoded><![CDATA[<p>It&#8217;s amazing for me.</p>
<p>Thank you very much.</p>
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	<item>
		<title>By: Richard</title>
		<link>http://www.grokdotcom.com/2008/03/18/website-credibility/comment-page-1/#comment-1197995</link>
		<dc:creator>Richard</dc:creator>
		<pubDate>Mon, 05 Oct 2009 13:13:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2008/03/18/website-credibility/#comment-1197995</guid>
		<description>The effect of this will make your site/blog has a kind of personality to it which is yours. The problem is sometimes making the visitors know who you are is a turn off for them.</description>
		<content:encoded><![CDATA[<p>The effect of this will make your site/blog has a kind of personality to it which is yours. The problem is sometimes making the visitors know who you are is a turn off for them.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Nino Guevara Ruwano</title>
		<link>http://www.grokdotcom.com/2008/03/18/website-credibility/comment-page-1/#comment-1191866</link>
		<dc:creator>Nino Guevara Ruwano</dc:creator>
		<pubDate>Wed, 09 Sep 2009 23:29:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2008/03/18/website-credibility/#comment-1191866</guid>
		<description>Thanks, that&#039;s great and useful for me.

Nino Guevara Ruwano
(www.AstroDigi.com)</description>
		<content:encoded><![CDATA[<p>Thanks, that&#8217;s great and useful for me.</p>
<p>Nino Guevara Ruwano<br />
(www.AstroDigi.com)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Driving Instructor Stevenage</title>
		<link>http://www.grokdotcom.com/2008/03/18/website-credibility/comment-page-1/#comment-1184003</link>
		<dc:creator>Driving Instructor Stevenage</dc:creator>
		<pubDate>Tue, 11 Aug 2009 12:34:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2008/03/18/website-credibility/#comment-1184003</guid>
		<description>Thanks Jeff for great info. I can try including these things on my one page website. Even though I don&#039;t sell products but still people do call me looking at my webpage. So might be worth try including this info on my small website too.</description>
		<content:encoded><![CDATA[<p>Thanks Jeff for great info. I can try including these things on my one page website. Even though I don&#8217;t sell products but still people do call me looking at my webpage. So might be worth try including this info on my small website too.</p>
]]></content:encoded>
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	<item>
		<title>By: Jeff</title>
		<link>http://www.grokdotcom.com/2008/03/18/website-credibility/comment-page-1/#comment-1130710</link>
		<dc:creator>Jeff</dc:creator>
		<pubDate>Sun, 11 Jan 2009 20:22:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2008/03/18/website-credibility/#comment-1130710</guid>
		<description>Florida Web Designers,

As a copywriter, I can&#039;t help but encourage anyone who wants to focus in on their website&#039;s content.  And I&#039;d add, that that a website&#039;s Images, contact info, substantiation of claims, and &quot;About Us&quot; info are very much part of it&#039;s content.  If you follow the links, you&#039;ll find that these items go well beyond superficial &quot;look and feel.&quot; 

That said, bad web design can turn people off and keep them from reading your content from a lack of trust or credibility.  So it pays to focus on layout and individual design elements [from a messaging-centric perspective] to ensure that they are helping to establish that much needed trust and credibility.</description>
		<content:encoded><![CDATA[<p>Florida Web Designers,</p>
<p>As a copywriter, I can&#8217;t help but encourage anyone who wants to focus in on their website&#8217;s content.  And I&#8217;d add, that that a website&#8217;s Images, contact info, substantiation of claims, and &#8220;About Us&#8221; info are very much part of it&#8217;s content.  If you follow the links, you&#8217;ll find that these items go well beyond superficial &#8220;look and feel.&#8221; </p>
<p>That said, bad web design can turn people off and keep them from reading your content from a lack of trust or credibility.  So it pays to focus on layout and individual design elements [from a messaging-centric perspective] to ensure that they are helping to establish that much needed trust and credibility.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Florida Web Designers</title>
		<link>http://www.grokdotcom.com/2008/03/18/website-credibility/comment-page-1/#comment-1130700</link>
		<dc:creator>Florida Web Designers</dc:creator>
		<pubDate>Sun, 11 Jan 2009 19:41:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2008/03/18/website-credibility/#comment-1130700</guid>
		<description>If people focus on the quality of the content on their sites, the payoff will be much larger than just optimizing the layout, or versions of each element.</description>
		<content:encoded><![CDATA[<p>If people focus on the quality of the content on their sites, the payoff will be much larger than just optimizing the layout, or versions of each element.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Cashmere Scarf</title>
		<link>http://www.grokdotcom.com/2008/03/18/website-credibility/comment-page-1/#comment-1117860</link>
		<dc:creator>Cashmere Scarf</dc:creator>
		<pubDate>Mon, 08 Dec 2008 02:30:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2008/03/18/website-credibility/#comment-1117860</guid>
		<description>Jeff, these five aspects are very important, website creditworthiness will have the very big improvement. I will carry on the corresponding improvement to my website. Thanks.</description>
		<content:encoded><![CDATA[<p>Jeff, these five aspects are very important, website creditworthiness will have the very big improvement. I will carry on the corresponding improvement to my website. Thanks.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: MBA Depot</title>
		<link>http://www.grokdotcom.com/2008/03/18/website-credibility/comment-page-1/#comment-724660</link>
		<dc:creator>MBA Depot</dc:creator>
		<pubDate>Thu, 15 May 2008 18:13:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2008/03/18/website-credibility/#comment-724660</guid>
		<description>&lt;strong&gt;5 Ways to Optimize Your Website Credibility...&lt;/strong&gt;

Jeff Sexton offers five ways to increase your website&#039;s credibility. Even more useful are the links to related articles and screencasts on the same topic. ...</description>
		<content:encoded><![CDATA[<p><strong>5 Ways to Optimize Your Website Credibility&#8230;</strong></p>
<p>Jeff Sexton offers five ways to increase your website&#8217;s credibility. Even more useful are the links to related articles and screencasts on the same topic. &#8230;</p>
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	<item>
		<title>By: UniqLooks - Cashmere Scarves</title>
		<link>http://www.grokdotcom.com/2008/03/18/website-credibility/comment-page-1/#comment-630055</link>
		<dc:creator>UniqLooks - Cashmere Scarves</dc:creator>
		<pubDate>Tue, 08 Apr 2008 11:30:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2008/03/18/website-credibility/#comment-630055</guid>
		<description>Sorry I found the link to Dave&#039;s screencast, I am not sure how I missed it when i read this post few days back.</description>
		<content:encoded><![CDATA[<p>Sorry I found the link to Dave&#8217;s screencast, I am not sure how I missed it when i read this post few days back.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: UniqLooks - Cashmere Scarves</title>
		<link>http://www.grokdotcom.com/2008/03/18/website-credibility/comment-page-1/#comment-630049</link>
		<dc:creator>UniqLooks - Cashmere Scarves</dc:creator>
		<pubDate>Tue, 08 Apr 2008 11:28:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2008/03/18/website-credibility/#comment-630049</guid>
		<description>Jeff,

Could you please give link to Dave&#039;s Screencast which you mentioned in the post. 

Also just a minor comment, not sure if worth implementing or not. If the visitor to GrokDotCom wants to search for some blog posts, he needs to go and click SEARCH ARCHIVES link. Might be better if a search box can be made on right hand side column of every post somewhere, like just below See More Posts. I am not sure if most of people struggle to find Search Archives Link in case they want to search. But this happened to me. So might be worth testing :)</description>
		<content:encoded><![CDATA[<p>Jeff,</p>
<p>Could you please give link to Dave&#8217;s Screencast which you mentioned in the post. </p>
<p>Also just a minor comment, not sure if worth implementing or not. If the visitor to GrokDotCom wants to search for some blog posts, he needs to go and click SEARCH ARCHIVES link. Might be better if a search box can be made on right hand side column of every post somewhere, like just below See More Posts. I am not sure if most of people struggle to find Search Archives Link in case they want to search. But this happened to me. So might be worth testing <img src='http://www.grokdotcom.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Scott Salwolke</title>
		<link>http://www.grokdotcom.com/2008/03/18/website-credibility/comment-page-1/#comment-600809</link>
		<dc:creator>Scott Salwolke</dc:creator>
		<pubDate>Mon, 24 Mar 2008 18:54:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2008/03/18/website-credibility/#comment-600809</guid>
		<description>Jeff, this is a really good post. To be honest, I&#039;ve never taken a hard look at what I can do to improve my contact page, even though it&#039;s one of my most viewed pages. Adding photos to a testimonial page is something I suggest with most of my clients, but fail to do with my own.</description>
		<content:encoded><![CDATA[<p>Jeff, this is a really good post. To be honest, I&#8217;ve never taken a hard look at what I can do to improve my contact page, even though it&#8217;s one of my most viewed pages. Adding photos to a testimonial page is something I suggest with most of my clients, but fail to do with my own.</p>
]]></content:encoded>
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	<item>
		<title>By: Jeff Sexton</title>
		<link>http://www.grokdotcom.com/2008/03/18/website-credibility/comment-page-1/#comment-595701</link>
		<dc:creator>Jeff Sexton</dc:creator>
		<pubDate>Sat, 22 Mar 2008 15:32:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2008/03/18/website-credibility/#comment-595701</guid>
		<description>David,

I&#039;ve been reading and thinking about Rhetoric for a few years now, and would recommend its study to anyone.  If you&#039;re interested, I&#039;d recommend Jay Heinrichs&#039; book &lt;i&gt;Thank You for Arguing&quot;&lt;/i&gt;, along with his blog, figarospeech.com

Also check out the Wizard of Ads trilogy by Roy H. Williams and subscribe yourself to the Monday Morning Memo.  

Thanks for the comment, and I hope this helps.
-Jeff</description>
		<content:encoded><![CDATA[<p>David,</p>
<p>I&#8217;ve been reading and thinking about Rhetoric for a few years now, and would recommend its study to anyone.  If you&#8217;re interested, I&#8217;d recommend Jay Heinrichs&#8217; book <i>Thank You for Arguing&#8221;</i>, along with his blog, figarospeech.com</p>
<p>Also check out the Wizard of Ads trilogy by Roy H. Williams and subscribe yourself to the Monday Morning Memo.  </p>
<p>Thanks for the comment, and I hope this helps.<br />
-Jeff</p>
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		<title>By: David Jacques-Louis</title>
		<link>http://www.grokdotcom.com/2008/03/18/website-credibility/comment-page-1/#comment-594185</link>
		<dc:creator>David Jacques-Louis</dc:creator>
		<pubDate>Fri, 21 Mar 2008 22:57:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2008/03/18/website-credibility/#comment-594185</guid>
		<description>Dave&#039;s screencast - what is the URL of that?
The the 7 deadly claims series is very good. Do you know rhetorics? I mean ave you ever learnt it?!</description>
		<content:encoded><![CDATA[<p>Dave&#8217;s screencast &#8211; what is the URL of that?<br />
The the 7 deadly claims series is very good. Do you know rhetorics? I mean ave you ever learnt it?!</p>
]]></content:encoded>
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	<item>
		<title>By: 5 Ways to Imrove Website Crediblity&#124; StepFront</title>
		<link>http://www.grokdotcom.com/2008/03/18/website-credibility/comment-page-1/#comment-586770</link>
		<dc:creator>5 Ways to Imrove Website Crediblity&#124; StepFront</dc:creator>
		<pubDate>Tue, 18 Mar 2008 15:43:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2008/03/18/website-credibility/#comment-586770</guid>
		<description>[...] read the full article here  addthis_url = &#039;http%3A%2F%2Fwww.stepfront.com%2Fonline-retail%2F5-ways-to-imrove-website-crediblity%2F&#039;; addthis_title = &#039;5+Ways+to+Imrove+Website+Crediblity&#039;; addthis_pub = &#039;&#039;; [...]</description>
		<content:encoded><![CDATA[<p>[...] read the full article here  addthis_url = &#8216;http%3A%2F%2Fwww.stepfront.com%2Fonline-retail%2F5-ways-to-imrove-website-crediblity%2F&#8217;; addthis_title = &#8216;5+Ways+to+Imrove+Website+Crediblity&#8217;; addthis_pub = &#8221;; [...]</p>
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		<title>By: Audio Bible</title>
		<link>http://www.grokdotcom.com/2008/03/18/website-credibility/comment-page-1/#comment-586709</link>
		<dc:creator>Audio Bible</dc:creator>
		<pubDate>Tue, 18 Mar 2008 15:09:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2008/03/18/website-credibility/#comment-586709</guid>
		<description>Great post Jeff, I know there are some areas I need to work on. I am planning on adding a photo on the Contact Us page, I think in reading past posts that adding photos of real people, add to the creditability of the company.</description>
		<content:encoded><![CDATA[<p>Great post Jeff, I know there are some areas I need to work on. I am planning on adding a photo on the Contact Us page, I think in reading past posts that adding photos of real people, add to the creditability of the company.</p>
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