Comments on: The Demise of Borders Books: Death by Internet http://www.grokdotcom.com/2008/03/24/borders-online-marketing/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 08 Nov 2009 13:05:29 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Interesting Posts You May Have Missed » B2B MarCom Writer Blog http://www.grokdotcom.com/2008/03/24/borders-online-marketing/comment-page-1/#comment-635242 Interesting Posts You May Have Missed » B2B MarCom Writer Blog Thu, 10 Apr 2008 11:39:18 +0000 http://www.grokdotcom.com/2008/03/24/borders-online-marketing/#comment-635242 [...] So I never use them because it’s too much of a hassle. Michelle Miller at FutureNow has an excellent analysis about why Borders is selling its online bookstore — and one reason has to do with how you [...] [...] So I never use them because it’s too much of a hassle. Michelle Miller at FutureNow has an excellent analysis about why Borders is selling its online bookstore — and one reason has to do with how you [...]

]]> By: Next time you feel stupid… | ChillyCool Web Digger http://www.grokdotcom.com/2008/03/24/borders-online-marketing/comment-page-1/#comment-608516 Next time you feel stupid… | ChillyCool Web Digger Sat, 29 Mar 2008 17:05:41 +0000 http://www.grokdotcom.com/2008/03/24/borders-online-marketing/#comment-608516 [...] The Demise of Borders Books: Death by Internet Although the company used last week’s announcement that they’re seeking a buyout as an opportunity to blame a tight credit market and competition from discount chains like Wal-Mart, Borders’ disappointing performance stems from a failure to take e-commerce seriously. [...] [...] The Demise of Borders Books: Death by Internet Although the company used last week’s announcement that they’re seeking a buyout as an opportunity to blame a tight credit market and competition from discount chains like Wal-Mart, Borders’ disappointing performance stems from a failure to take e-commerce seriously. [...]

]]> By: Jonathan Salem Baskin http://www.grokdotcom.com/2008/03/24/borders-online-marketing/comment-page-1/#comment-603471 Jonathan Salem Baskin Wed, 26 Mar 2008 12:44:19 +0000 http://www.grokdotcom.com/2008/03/24/borders-online-marketing/#comment-603471 You are so right about the importance of addressing Internet distribution for ANY business, not just one like Borders, but I'm not sure that 'fixing' that aspect of its business would do much for saving its business. Granted, Borders...like Blockbuster before it...could have leveraged its expertise and brand name to 'own' online distribution before the likes of Netflix and Amazon were even ideas on paper, but now that those businesses exist, it seems to me that stores with geophysical sites have to develop uniquely different strategies to survive. Better book display, coffeeshops, etc., just don't cut it; the fact that Internet retailing has permeated every nook and cranny of their businesses means that they have to find new, different, and perhaps wild reasons to inspire and motivate people to visit their bricks-and-mortar stores. Anyway, it's a big brand marketing challenge, and I've riffed about it a bit at DIM BULB if you'd like to check it out: http://dimbulb.typepad.com/my_weblog/2008/03/borders-reprint.html You are so right about the importance of addressing Internet distribution for ANY business, not just one like Borders, but I’m not sure that ‘fixing’ that aspect of its business would do much for saving its business. Granted, Borders…like Blockbuster before it…could have leveraged its expertise and brand name to ‘own’ online distribution before the likes of Netflix and Amazon were even ideas on paper, but now that those businesses exist, it seems to me that stores with geophysical sites have to develop uniquely different strategies to survive. Better book display, coffeeshops, etc., just don’t cut it; the fact that Internet retailing has permeated every nook and cranny of their businesses means that they have to find new, different, and perhaps wild reasons to inspire and motivate people to visit their bricks-and-mortar stores.

Anyway, it’s a big brand marketing challenge, and I’ve riffed about it a bit at DIM BULB if you’d like to check it out: http://dimbulb.typepad.com/my_weblog/2008/03/borders-reprint.html

]]> By: Mary http://www.grokdotcom.com/2008/03/24/borders-online-marketing/comment-page-1/#comment-600440 Mary Tue, 25 Mar 2008 19:01:08 +0000 http://www.grokdotcom.com/2008/03/24/borders-online-marketing/#comment-600440 My understanding is that Borders has been locked in with Amazon as their online retailer. I read earlier they were trying to move to their own online presence once that relationship was over. I guess it didn't happen soon enough. My understanding is that Borders has been locked in with Amazon as their online retailer. I read earlier they were trying to move to their own online presence once that relationship was over. I guess it didn’t happen soon enough.

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