Comments on: Top 7 Tips for Optimizing Low-Traffic Websites

By: Apostas Online

Apostas Online — Wed, 11 Nov 2009 10:31:10 +0000

I agree with
We can focus on longer keyword phrases that are cheaper and bring in more qualified traffic. After we could can create targeting a optimized landing page to these phrases, with a propper advertiser (adsense or other affiliate).

Also don’t only focus on sales as your main goal. Set up conversion goals for email collection and lead capture and plan a follow-on marketing campaign. I`m using aweber and that light box pop up does real wonders …

By: Canadian Bodybuilding

Canadian Bodybuilding — Sat, 07 Nov 2009 04:07:54 +0000

Great advice. More often than not newbies really dont know where to focus their energies on. You cant help but to get lost in it all.

By: Tanuj

Tanuj — Wed, 04 Nov 2009 09:36:54 +0000

have a blog and want to earn more?
dont have traffic?
for all your solutions
visit:
http://honeymoneyonline.blogspot.com/

By: pc tips

pc tips — Thu, 29 Oct 2009 20:31:58 +0000

Great tips and info. I have not had a whole lot of success with ppc marketing with the kind of sites I run. I feel like ppc marketing is great for sites that are trying to convert people. Most of the time I am just looking for visitors and it is better for me to spend time/money on creating more content than ppc.

By: SEO Tips

SEO Tips — Wed, 01 Jul 2009 17:22:05 +0000

Great tips.Agree with you but PPC campaign should be carefully designed otherwise it will lead to total waste of time.

By: Holzspielzeug-Discount

Holzspielzeug-Discount — Sat, 27 Jun 2009 11:53:12 +0000

Thank you Jeff for the contribution. I’ll try to implement your tips!
Good infos!

By: How do you know what to test first in A/B tests?

How do you know what to test first in A/B tests? — Wed, 17 Dec 2008 14:25:38 +0000

[...] sure you know which page to A/B test. (For past tips, see GrokDotCom and past thinks coverage here and [...]

By: Vishal Nayak - B2B Copywriter

Vishal Nayak - B2B Copywriter — Wed, 17 Dec 2008 11:56:35 +0000

I loved the bit about avoiding the trap of hasty decisions. That’s one the keys, isn’t it. Many people lose hope between the execution of campaigns and getting the results phase (which sometimes can drag for months naturally).

By: 3 reasons why A/B testing is always the right answer (Guide to Small Business E-Commerce Strategy)

Fri, 05 Dec 2008 10:52:18 +0000

[...] the areas where you’ll see greatest improvement. Not sure where to start? Check out the tips here, here and [...]

By: Computer Tips

Computer Tips — Wed, 12 Nov 2008 10:22:14 +0000

Hi guys..
I have got 5 websites and have struggled to get traffic. It has taken months to get the main one up and running but I have managed to go from zero visits a day to 2500 a day.(1500 uniques) It has all finally clicked in my head and now I am working on a sixth website.. This is a different story because I know how to get the traffic alot quicker.
There won’t be as much testing and trying to get the right keywords because I do have a clue now..

By: Comment optimiser intelligemment un site à faible trafic

Comment optimiser intelligemment un site à faible trafic — Wed, 22 Oct 2008 13:10:47 +0000

[...] “ Top 7 tips for Optimizing Low-Traffic Websites” de Future Now soulève une problématique intéressante qui est : Comment optimiser les [...]

By: Ash

Ash — Fri, 15 Aug 2008 15:08:19 +0000

I have another perspective of SEO for blogs. This article might be very helpful and interesting to read.

http://www.hurricanesoftwares……o-success/

I have written this article for the bloggers looking for SEO Success.

Hope it helps!
Cheers

By: Ern Langmaid

Ern Langmaid — Sun, 01 Jun 2008 09:51:12 +0000

Talking about different, my site is crap, but does ok.
I have big ticket items for sale (workshop machinery)
We neither need nor want a lot of hits, and need very local business only. (Machinery is heavy and expensive to ship)
Our google position is always good because we have some aspects of the market to ourselves.

My daughter has a very different ebook business, a great Joomla site but it needs heaps of a/b testing, as every tiny word seems to make a difference. It has taken a long time and a lot of work to get hits and sales

By: Ron Patiro

Ron Patiro — Tue, 01 Apr 2008 14:08:15 +0000

Billy, I agree with you that anyone optimizing a site's sales process one step at a time, as mentioned in point 5, defintely needs to watch their metrics. An extra degree of uncertainty is introduced into the testing process when a page other than the final goal page is used. However, the risk of this uncertainty is not as large as the lost opportunity cost of not testing due to low traffic. Here is a relevant post about optimizing a sales funnel. The part about factors on earlier pages in the funnel effecting later pages is particularly important for testing a funnel one click at a time.

By: Billy Shih

Billy Shih — Tue, 01 Apr 2008 00:17:05 +0000

BP: #5 is very dangerous. I would put a huge warning around that one since it could cause you to think you are increasing conversions, when you really are not.

Here’s a fairly well known scenario: Amazon and other etailers hide prices of some products and force users to add it to cart because the price is too low to display on the page. They probably get a lot more clicks, since everyone wants to see the price, however it does not necessarily mean people follow through with the purchase more often.

There are many things that if you don’t put on your first page, but do put on your 2nd (like the legitimacy factors BP mentioned) that can cause many clicks, but few conversions. So I would always keep track of full conversions, while giving clicks some consideration if you are comfortable with the risk.

By: Take Lessons

Take Lessons — Mon, 31 Mar 2008 20:38:43 +0000

Hey Jeff,

Good info. I think you’re never too early to start testing. We’ve found that several small changes over time really add to the cumulative success of a site.

By: Scott Salwolke

Scott Salwolke — Mon, 31 Mar 2008 16:43:13 +0000

Another good entry. I especially like number 4. Too many clients want to make changes for the sake of making changes. I always try to convince them that we have to have a reason for the change. I’ll use this to help with my argument.

By: SEO Blog

SEO Blog — Mon, 31 Mar 2008 16:33:25 +0000

Hi Jeff, I have been following your resources and have taken a few online seminars, thank you. I tried to work with G.W.O. on my Blog and for some reason I didn’t get to place Google Codes around the titles, I must of been doing something wrong, I will try it again. Thanks for all the great information.

By: BP

BP — Fri, 28 Mar 2008 21:12:51 +0000

Regarding #5-”Test one click at a time”: Will the example of using the shopping cart as the Goal page provide valid results? I find that many visitors click on the “Add to cart”-button just to check how the Cart looks like, as a way of checking if the company of the site is trustworthy, but they don’t buy. So will these “conversions” show if a test creates more $$$? Anyone with a comment?

By: HSD

HSD — Thu, 27 Mar 2008 11:23:29 +0000

Thank you Jeff for the contribution. I’ll try to implement your tips!

By: Ladies Scarves

Ladies Scarves — Thu, 27 Mar 2008 10:40:47 +0000

Jeff, thanks for answering my question in this post. I will have to now plan and do things as you mentioned in the post above. I hope this will improve conversion rate of website. Also comments by Alex above are quite interesting, I should also use those to improve conversion.

By: Search Engine Optimization Journal

Search Engine Optimization Journal — Wed, 26 Mar 2008 19:26:24 +0000

These are great. Oftentimes smaller businesses truly don’t know where to focus their efforts on – it always seems like one big mountain they can’t climb. These are great tips to begin!

By: Raphael |Blog-Conversion

Raphael |Blog-Conversion — Wed, 26 Mar 2008 18:05:09 +0000

Great tips and interesting comments. In France, high traffic sites are discovering what is optimization. I think the revolution could come from small sites with clever marketers.

By: Dr. Pete

Dr. Pete — Wed, 26 Mar 2008 17:14:00 +0000

Good advice. I’d definitely second (3) & (4). Testing takes time on small sites, and you need to plan effectively and use that time wisely. I’ve also found that smaller sites tend to have an initial reaction period where loyal visitors balk at changes but later accept them (even positive changes). This can delay reliable results even further.

By: alex harris - alexdesigns.com

alex harris - alexdesigns.com — Mon, 24 Mar 2008 20:02:24 +0000

Great tips Jeff. I work on a lot of site that have low traffic. Usually they
were spending a lot of money on PPC and the CPA was just not worth it. I
recommend buying longer keyword phrases that are cheaper and bring in more
qualified traffic. Plus, targeting your landing pages to these phrases.
Also, don’t only focus on sales as your main goal. Set up conversion goals
for email collection and lead capture and plan a follow-on marketing
campaign. Then do small A/B tests on key areas of the site.