Comments on: 3 Steps to Recession-Proof Your Online Marketing

By: Four Steps To Optimization Success | FutureNow's GrokDotCom / Marketing Optimization Blog

Sun, 07 Jun 2009 10:01:54 +0000

[...] it should always be in the budget, right? We’ve written before about our opinion that in a recession, optimization is the last thing that should be cut from marketing budgets. If you join a gym and see improvements (you drop a few pounds, keep them off, and feel better in [...]

By: Ayat

Ayat — Wed, 09 Apr 2008 15:36:43 +0000

@Thomas – It’s great to see that the surge in traffic is increasing your month to month revenue, but examine your analytics data closely. Although you may be experiencing this monthly growth you’re most likely experiencing lower conversion rates as a result. More traffic by default = lower conversion. And you’re right, the smarter companies will weed out the competition because they will realize that increasing that lower conversion rate to capitalize on the increase in orders is key to staying afloat.

By: Thomas Pletsers

Thomas Pletsers — Wed, 09 Apr 2008 15:14:48 +0000

We sell birthday party supplies online since 1996, and so far we are still experiencing monthly growth. Every year there are more people that start buying online, the same will happen in 2008, the online market grows, so is our marketing budget. Maybe the average dollar amount per order will be less. But this just asks for smarter marketing efforts, a recession will weed out the weak companies out there, so more market share for the smart companies out there. So don’t see a recession as a threat, use it to get rid of your competition.

By: Recession-Proof Your Online Marketing

Recession-Proof Your Online Marketing — Fri, 04 Apr 2008 21:24:16 +0000

[...] the follow-up post, “3 Steps to Recession-Proof Your Online Marketing“ Technorati Tags: accountable marketing, improve conversion rate, improve web form [...]

By: Eric Morgan

Eric Morgan — Tue, 01 Apr 2008 20:38:10 +0000

I agree with your article, some good information. I think it is interesting to note though that in a recession online is one of the places companies will turn to to spend their advertising bugdets and divert more and more away from traditional media since any online related campaigns are extremely trackable and, as you say, it is very possible to continually get more bang for the buck.

By: Ayat

Ayat — Tue, 01 Apr 2008 16:05:44 +0000

interesting article Bryan. However, I don’t believe that recession necessarily means companies will discontinue opportunities to optimize and market their sites. A senior executive at Ford told me that in times of recession companies are willing to try different, newer, and better things to increase revenue. Ultimately, I think many of these companies need to be marketed to a bit differently and your blog post nails it. When we discuss optimization with our clients we show them how opting out of optimization can result in a net loss of xxx amount of dollars for them. This is a shocking revelation and it makes optimization a more desirable goal.

By: 3 Steps to Recession-Proof Your Online Marketing | The Dealer Impact Blog

3 Steps to Recession-Proof Your Online Marketing | The Dealer Impact Blog — Mon, 31 Mar 2008 18:44:29 +0000

[...] http://www.grokdotcom.com/2008/03/28/3-steps-to-recession-proof-your-online-marketing/ Filled under: Uncategorized [...]

By: Mary Schmidt

Mary Schmidt — Mon, 31 Mar 2008 16:37:37 +0000

Okay, now this is just creepy. I was JUST writing a post for later this week, “ABC is DOA” and up pops yours (I’m stealing the photo – saved me a Google search, thanks!)

Certainly, the economics have changed – but the basics of commerce haven’t. In order to get and keep business – you’ve got to offer something worth selling. And, to be focused on delivering value to people NOT closing deals.

I’m keeping this link handy for the next time someone tells me “I don’t want to spend much money on my web site, since I don’t make much from it.” Muchas Gracias!

By: Semy

Semy — Mon, 31 Mar 2008 08:45:58 +0000

very nice article, thank you very much. looking forward for your next posts.

By: Jeff Sexton

Jeff Sexton — Sun, 30 Mar 2008 16:23:10 +0000

Great article, Bryan. I especially loved the picture, which reminded me of this over-the-top news story about a sales motivational schmuck who decided to out do Alec Baldwin’s Balke in Glengarry Glen Ross.

http://www.alchemysite.com/blog/2008/03/air-is-for-closers-only-waterboarding.html

Just plain scary what a down business cycle will drive some businesses to do. Compared with waterboarding sales people, I vote for Bryan’s three steps. How ’bout you?

By: Eran Ben Sabat

Eran Ben Sabat — Sat, 29 Mar 2008 12:54:58 +0000

Great article Bryan.
I wrote one myself with regards to web analytics. You can find it here http://iudaea.com/recession-proof-web-analytics

Cheers

Eran

By: Search Engine Optimization Journal

Search Engine Optimization Journal — Fri, 28 Mar 2008 17:28:20 +0000

This is by far one of the best articles we’ve read in a while. Great way to integrate the current economy with techniques to improve conversions… awesome.

By: betterretail

betterretail — Fri, 28 Mar 2008 16:17:13 +0000

My favorite article of the month (of the 25 blogs I subscribe to).