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Top 10 Online Retailers by Conversion Rate: February 2008
Here it is, the list of February’s top 10 converting retail sites*…
1. Snapfish – 17.4%
2. Vistaprint – 16.8%
3. Lands End – 15.2%
4. ProFlowers – 15.2%
5. Lane Bryant Catalog – 14.7%
6. LL Bean – 14.7%
7. HSN.com – 14.6%
8. 1800flowers.com – 14.2%
9. ebay – 14.0%
10. Blair.com – 13.8%
Last month, I wondered if we would see any Valentine’s day influence to this month’s list. What do you think?
This is the first time we are seeing Snapfish and Vistaprint. I wonder if they are being tracked for the first time ever or did they do something to move the needle. LL Bean dropped from a 23.6% conversion rate that they had in January and December.
Which one of our readers will make it to the list next?
*Source: Nielsen Online / Marketing Charts
About the author
Bryan is the co-founder of FutureNow. He is the co-author of Call to Action, Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or follow him on Twitter (@TheGrok).
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March 28th, 2008
3:03 pm
I really like seeing these numbers and I’ve been amazed at the massive conversion rates that these companies get. I do have a question about the source though: How are these numbers generated? Are they *provided* by the websites, or do they require an analytics package?
March 31st, 2008
4:48 am
no wonder that Snapfish is #1. They do really good job!
March 31st, 2008
9:47 am
According to Nielsen “The conversion rate data is based on visitor conversion rates, not session conversion rates. So it’s the number of unique customers/number of unique visitors.”
March 31st, 2008
4:37 pm
Is this from pay-click traffic or organic traffic? Either way the conversion rate is very good I am curious what impact the source of the traffic makes on the site conversion.
March 31st, 2008
5:19 pm
Are there any similar metrics published in the travel world? These rates are making me drool!
March 31st, 2008
5:57 pm
Are the conversions tracking new “members/users” or are these visitors who completed the check-out process?
April 1st, 2008
5:16 am
The conversions are based on sales. It seems to be the reason eBay is on the list as well. Nielsen is looking at the information from the consumer perspective. If there’s a place where people are buying, they want to capture those transactions.
April 3rd, 2008
4:03 pm
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April 7th, 2008
12:39 am
[...] US based I think. Top 10 Online Retailers by Conversion Rate: February 2008 Written by: Bryan [...]
April 9th, 2008
1:31 pm
I wonder why amazon didn’t make it on that list?