Comments on: Top 10 Online Retailers by Conversion Rate: February 2008

By: Fix rrod

Fix rrod — Fri, 12 Mar 2010 14:00:37 +0000

The conversions are based on sales. It seems to be the reason eBay is on the list as well. Nielsen is looking at the information from the consumer perspective. If there’s a place where people are buying, they want to capture those transactions.

By: brianm.cc

brianm.cc — Wed, 09 Apr 2008 17:31:18 +0000

I wonder why amazon didn’t make it on that list?

By: PlusOne - Musings of a marketer » Top 10 Online Retailers by Conversion Rate: February 2008

Mon, 07 Apr 2008 04:39:20 +0000

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By: FredCavazza.net » Plus c’est simple et moins c’est compliqué (bis)

FredCavazza.net » Plus c’est simple et moins c’est compliqué (bis) — Thu, 03 Apr 2008 20:03:24 +0000

[...] quel site marchand est en tête du classement GrokDotCom des meilleur taux de transformation pou février 2008 ? [...]

By: Bryan Eisenberg

Bryan Eisenberg — Tue, 01 Apr 2008 09:16:59 +0000

By: John

John — Mon, 31 Mar 2008 21:57:48 +0000

Are the conversions tracking new “members/users” or are these visitors who completed the check-out process?

By: Ben Day

Ben Day — Mon, 31 Mar 2008 21:19:28 +0000

Are there any similar metrics published in the travel world? These rates are making me drool!

By: Kevin Treman

Kevin Treman — Mon, 31 Mar 2008 20:37:47 +0000

Is this from pay-click traffic or organic traffic? Either way the conversion rate is very good I am curious what impact the source of the traffic makes on the site conversion.

By: Bryan Eisenberg

Bryan Eisenberg — Mon, 31 Mar 2008 13:47:17 +0000

According to Nielsen “The conversion rate data is based on visitor conversion rates, not session conversion rates. So it’s the number of unique customers/number of unique visitors.”

By: Semy

Semy — Mon, 31 Mar 2008 08:48:09 +0000

no wonder that Snapfish is #1. They do really good job!

By: Brandon!

Brandon! — Fri, 28 Mar 2008 19:03:56 +0000

I really like seeing these numbers and I’ve been amazed at the massive conversion rates that these companies get. I do have a question about the source though: How are these numbers generated? Are they *provided* by the websites, or do they require an analytics package?