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Monday, Mar. 31, 2008

Google Website Optimizer Webinar: What Should I Test?

By Bryan Eisenberg
March 31st, 2008

In case you missed the live webinar or had technical difficulties while watching it last week, you can watch it on YouTube now.


The presentation is 63 minutes, and the sound on the YouTube version isn’t the best. If you prefer, you can watch it full-screen and with better sound via WebEx.

The webinar starts with an introduction to Website Optimizer by Google’s Tom Leung. Then I share some of what we have learned at FutureNow over the the past decade of optimizing websites, in order to show some of the most important things you should test. We then go into Q & A, but since there were additional questions that weren’t answered on the call, we will gladly answer them for you in the comments below.

As always, if you need help figuring out the specifics of what to test on your site, we can help.

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Comments (10)

  1. I really like this webcast. From the eyetracking to the great questions in the end (and your answers of course). It’s the best overview of things to test I’ve see so far. Thanks Bryan!

  2. Great presentation, but took an awful long time to get going on it. Do you have anything available in PDF format?

  3. Only stumbled across your site in the last couple of months. As a web design company based in little old devon (UK) it is sites like this that have helped us raise standards in the local area. Very informative as ever. Keep up the good work guys!

  4. What to test…

    If you are serious about making your voiceover website as effective as possible, then testing the various elements on your site is more than a little important. Some of the brightest people on the planet, when it comes to website optimization, work at …

  5. thanks for posting the presentation. i really like your blog. there are so many things we dont know.

  6. Hi Bryan,

    Webcast was good. But sound was not great. But the content was quite useful.

  7. Great information except towards the end.
    Of course, audio could improve.
    Good work.

  8. The more interesting Webcast.

  9. I will have to try this soon too. Thanks for sharing.

  10. a long video but worth watching

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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