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Google Website Optimizer Webinar: What Should I Test?

Posted By Bryan Eisenberg On March 31, 2008 @ 10:47 am In A/B Testing,Google Website Optimizer,Improving Conversion,Special Announcement,Webinar,Website Optimization,case studies | 10 Comments

In case you missed the live webinar [1] or had technical difficulties while watching it last week, you can watch it on YouTube now [2].

The presentation is 63 minutes, and the sound on the YouTube version isn’t the best. If you prefer, you can watch it full-screen and with better sound [3] via WebEx.

The webinar starts with an introduction to Website Optimizer by Google’s Tom Leung. Then I share some of what we have learned at FutureNow over the the past decade of optimizing websites, in order to show some of the most important things you should test. We then go into Q & A, but since there were additional questions that weren’t answered on the call, we will gladly answer them for you in the comments below.

As always, if you need help figuring out the specifics of what to test on your site, we can help [4].

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2008/03/31/google-website-optimizer-webinar/

URLs in this post:

[1] live webinar: http://www.grokdotcom.com/2008/02/27/free-website-optimization-webinar/

[2] watch it on YouTube now: http://www.youtube.com/watch?v=rNaKaPt71kQ

[3] watch it full-screen and with better sound: https://googleonline.webex.com/ec0600l/eventcenter/recording/recordAction.do?theAction=poprecord&actname=%2Feventcenter%2Fframe%2Fg.do&apiname=lsr.php&actappname=ec0600l&entappname=url0106l&needFilter=false&&isurlact=true&rID=21784242&entactname=%2FnbrRecordingURL.do&rKey=C2977ECB437AD9FB&recordID=21784242&siteurl=googleonline&rnd=6742552241&SP=EC&AT=pb&format=short

[4] we can help: http://www.futurenowinc.com/profile-based-testing.htm?utm_source=GrokDotCom&utm_medium=Post&utm_content=Link-1277&utm_campaign=ConsultingServices

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