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Tuesday, Apr. 1, 2008 at 5:44 pm

Spirit Air Wants to Have a Threesome With Me

By Robert Gorell
April 1st, 2008

You may be thinking…

“Yeah, right. Save the April Foolspranks for Google.”

But it’s true! Spirit Airlines wants to have a threesome with me.

They told me so via email:

What kind of persona do they think I am? ;)

Seriously…

Do you think they got their message across?

Add Your Comments

Comments (31)

  1. Well… I guess it’s better than the M.I.L.F Sale.
    http://abcnews.go.com/Business/story?id=3945773&page=1

  2. Haha Just a joke.

  3. Well that headline got me to click thru!

  4. “Catchy” headlines are great. They get the visitor’s attention. But I have to ask, does everyone share in Spirit’s sense of humor?

    They encourage you to “come join in the fun” of a threesome. I’m not sure women think of “threesomes” as fun like men do. I have several female friends who have been pressured by their boyfriends/husbands to join in a threesome and in one case it ended with the disolving of the relationship.

    Now, if they wanted to get women excited about this “threesome” idea- they could have an image of a woman with two guys – one rubbing her feet, another feeding her strawberries. Now THAT would be fun.

    But that’s just one woman’s perspective.

  5. Holly,

    Maybe the Spirit execs should read your post about the differences between what men and women find funny in advertising.

  6. Now I think it’s obvious that Spirit was lying through their teeth when they claimed to have no idea what MILF meant in their MILF promotion. They should decide whether they’re going to be this raunchy promoter or not — and quit hiding it.

  7. Way to alienate what may be referred to as “spiritual” customers – Christian/Muslim (they make up a large percentage of the consuming public, no?) with innuendo. But we’re seeing this more and more, it’s the “zeitgeist” if you will…

    Personally I find cheekiness a bit unprofessional. I like class not crass.

  8. hey they got to me ))) Funny.

  9. That headline makes me go, “ewwww.” This approach would appeal to such a narrow demographic that I’d be surprised if they went very wide with this or spent very much money on it.

  10. Holly, I’m sure it was just a throwaway line and you didn’t mean to be offensive, but do all men really think that a threesome is a fun idea?

    Sounds like a stereotype to me. I was pretty shocked at the email. I think it’s distasteful.

  11. Someone asked: “does everyone share in Spirit’s sense of humor?” That’s the question I asked myself when I flew with them seven years ago. Their air service is considerably worse than their copy.

  12. Wow! Where are their minds? (Or ours?) Personally, I got a chuckle out of their copy last week when they were promoting “we’ve trimmed our fares so you can go down on us.” Like it or not, they are getting people talking and media buzz … which makes it pretty effective.

  13. Brett,

    Point taken. I know some guys who do think threesomes are fun, but I have talked with many others who are offended by the thought. I didn’t mean to “stereotype.”

    Just as all women don’t think alike, all men don’t think alike either. I sometimes wonder if men are even more stereotyped than women.

    Holly

  14. The competitive response to usurp their offer must surely be ‘We’re having an awesome foursome.’ Everybody would be happy whatever the gender perspective.

  15. Wow… how tacky. Reading this was the first time I’d heard of “Spirit Air” immediately thinking it was a business run with religious undertones or by religious people. And then I saw the promotion’s image when I clicked through.

    And suddenly, only two things remained:
    - The ad agency is run by a bunch of 17 year old males who are good at lying to clueless leadership.
    - These people are just kinda slimy in their attempts to get attention.

    Then I saw the MILF link to the ABC article and only one thing remained:

    - These people are just kinda slimy in their attempts to get attention and their senior management are not above lying to perpetuate the “ha,ha, oops.” to continue to get publicity.

    Is it working? I dunno. Would I be in their target demographic? Not by a long shot.

    But mostly I’m just disappointed they chose a name like “Spirit Air” to then come off looking like creepy Uncle Skeeve who just embarrasses everyone.

  16. I personally won’t settle for anything less than a naked woman, legs spread wide, and the caption “Give me your Business*, you dirty man!”

    This should be their new slogan: “Come fly with Spirit Airlines, the Whores of Aviation. We can’t get you to fly with us because of our good service, so we’ll try anything else.”

  17. Spirit airlines target market apparently found the joke funny. Their load factor is up over 85 percent. Get over it and get on board.

  18. yeah, and they chose the name Spirit over 20 years ago. Educate yourself before you fire shots at an all ready ailing industry.

  19. You can’t please everyone but there must be some demographics supporting a less represed American market. Good news. What the media won’t tell us a good marketing firm will.

    There must not be as many uptight, fearful Americans out there as we thought if Spirit Airlines did their homework and figured the larger slice of the pie was appealing to the free-thinking, llight-hearted market.

    Agree or disagree, I bet both sides opened the email just lke all of us in this thread.

    Ba ROCK ON!

  20. Brian,

    Good point, but I guess you have to consider whether this communication style is really helping them in the long term. They’ve been losing money for some time, but they only lost $3.8 million in 2007 (on revenue of $761.6 million) as opposed to 2006, when they lost $79 million (on revenue of $540.3 million), so at least they’re trending up.

    Yes, it’s important to define what your brand ISN’T, but it’s also important not to turn off existing customers while you do it. Besides, does it really make a person an “uptight,” “fearful,” or “repressed” — or NOT “free-thinking” and “light-hearted” — if they find shock value like this to be just plain stupid?

    It strikes me that, out of the comments in this thread so far*, half of the men and three quarters of the women seem to find this email either stupid, cringe-inducing, or both. (*Not counting “brad” because I find it hard to believe that anyone who didn’t work for Spirit Air would comment anonymously and brag about the fact that “their load factor is up over 85 percent” [insert threesome joke here] or posture as though this blog post or the people commenting on it were indicting the entire U.S. airline industry.)

    Is anyone actually offended by this “threesome” message? I’m not quite sure, but it definitely made a lasting — and in many cases negative — brand impression. (It’s made an impression on the search engines, too, apparently; this post is often listed right under SpiritAir.com when you Google “spirit air”. Talk about viral marketing!)

  21. Yeah, I flew them in May and had a threesome. 1. they lost my luggage on the way to my vacation. 2. They stole items out of my luggage. 3. They lost my luggage on the way back from my trip. No compensation yet! Never fly them again!!!!

  22. “Spirit’ brings a new low to the flying experience. I missed a connection for an international flight due to waiting for my bag almost an hour. They closed the door in my face and also stranded several young families, most who did not speak English and did not know their rights.

    The true insult is the treatment by their employees who do not have a clue about customer service. They did not apologize nor try to book me on the next flight – it was ‘my problem’. I hope this airline has a quick demise as only one-time passengers cannot sustain it! The ads are the lest of their problems.

  23. Sorry to hear that Andrea. Maybe they should have true advertising such as BBB gives us an ‘F’ or Fly the airline with no customer service dept or We’ll take your money but don’t expect anything from us if we F’ up. Still trying to get my problem resolved. May need to go to small claims. They stole my girlfriends underwear for godsake. Put that in an ad maybe you’ll get some attention.

    I agree with you. I hope they go under and save us all headaches in the long run.

  24. All these neoconservatives and their political correctness should just move back to the middle east where they can all fight each other and live free from sex and sexual innuendos if they don’t like living in a free country. That’s all I have to say about them. Normal, freedom loving Americans like a good shit-stirring ad that gets everybody talking.

  25. Well Tom, I like my freedoms too. I also don’t like people/companies who steal and don’t live up to their contracts. The Ad is not what I’m worreid about. It is the idea that a large corporation can run over you and don’t think they have an obligation when their employees are in the wrong.

    I guess in your free country everybody is free to do what they want. Where do you live so I can come over and replace my stolen items with your stuff while you stir your shit?

  26. HELP HOW THE H DO I SIGN UP FOR RESERVATIONS ON TH 9 DOLLAR CLUB WE ARE MEMBERS BUT NONE OF US CAN FIGURE OUT HOW TO BOOK
    IS ANYONE SUCCESSFUL WHAT ARE WE DOING WRONG

  27. Flying Spirit!!!!

  28. notice how you’re all talking about it? yeah think they’re doing just fine.

  29. [...] In 2008, the airline resurrected its “MILF” promotion, along with a campaign that announced “We’re Having a Threesome!” offering “three sales in one.” Earlier [...]

  30. [...] [...]

  31. [...] In 2008, the airline resurrected its “MILF” promotion, along with a campaign that announced “We’re Having a Threesome!” offering “three sales in one.” Earlier [...]

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