You may be thinking…
“Yeah, right. Save the April Fools‘ pranks for Google.”
But it’s true! Spirit Airlines wants to have a threesome with me.
They told me so via email:
What kind of persona do they think I am? 
Seriously…
Do you think they got their message across?
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Well… I guess it’s better than the M.I.L.F Sale.
http://abcnews.go.com/Business/story?id=3945773&page=1
Haha Just a joke.
Well that headline got me to click thru!
“Catchy” headlines are great. They get the visitor’s attention. But I have to ask, does everyone share in Spirit’s sense of humor?
They encourage you to “come join in the fun” of a threesome. I’m not sure women think of “threesomes” as fun like men do. I have several female friends who have been pressured by their boyfriends/husbands to join in a threesome and in one case it ended with the disolving of the relationship.
Now, if they wanted to get women excited about this “threesome” idea- they could have an image of a woman with two guys - one rubbing her feet, another feeding her strawberries. Now THAT would be fun.
But that’s just one woman’s perspective.
Holly,
Maybe the Spirit execs should read your post about the differences between what men and women find funny in advertising.
Now I think it’s obvious that Spirit was lying through their teeth when they claimed to have no idea what MILF meant in their MILF promotion. They should decide whether they’re going to be this raunchy promoter or not — and quit hiding it.
Way to alienate what may be referred to as “spiritual” customers - Christian/Muslim (they make up a large percentage of the consuming public, no?) with innuendo. But we’re seeing this more and more, it’s the “zeitgeist” if you will…
Personally I find cheekiness a bit unprofessional. I like class not crass.
hey they got to me ))) Funny.
That headline makes me go, “ewwww.” This approach would appeal to such a narrow demographic that I’d be surprised if they went very wide with this or spent very much money on it.
Holly, I’m sure it was just a throwaway line and you didn’t mean to be offensive, but do all men really think that a threesome is a fun idea?
Sounds like a stereotype to me. I was pretty shocked at the email. I think it’s distasteful.
Someone asked: “does everyone share in Spirit’s sense of humor?” That’s the question I asked myself when I flew with them seven years ago. Their air service is considerably worse than their copy.
Wow! Where are their minds? (Or ours?) Personally, I got a chuckle out of their copy last week when they were promoting “we’ve trimmed our fares so you can go down on us.” Like it or not, they are getting people talking and media buzz … which makes it pretty effective.
Brett,
Point taken. I know some guys who do think threesomes are fun, but I have talked with many others who are offended by the thought. I didn’t mean to “stereotype.”
Just as all women don’t think alike, all men don’t think alike either. I sometimes wonder if men are even more stereotyped than women.
Holly
The competitive response to usurp their offer must surely be ‘We’re having an awesome foursome.’ Everybody would be happy whatever the gender perspective.
Wow… how tacky. Reading this was the first time I’d heard of “Spirit Air” immediately thinking it was a business run with religious undertones or by religious people. And then I saw the promotion’s image when I clicked through.
And suddenly, only two things remained:
- The ad agency is run by a bunch of 17 year old males who are good at lying to clueless leadership.
- These people are just kinda slimy in their attempts to get attention.
Then I saw the MILF link to the ABC article and only one thing remained:
- These people are just kinda slimy in their attempts to get attention and their senior management are not above lying to perpetuate the “ha,ha, oops.” to continue to get publicity.
Is it working? I dunno. Would I be in their target demographic? Not by a long shot.
But mostly I’m just disappointed they chose a name like “Spirit Air” to then come off looking like creepy Uncle Skeeve who just embarrasses everyone.
I personally won’t settle for anything less than a naked woman, legs spread wide, and the caption “Give me your Business*, you dirty man!”
This should be their new slogan: “Come fly with Spirit Airlines, the Whores of Aviation. We can’t get you to fly with us because of our good service, so we’ll try anything else.”
Spirit airlines target market apparently found the joke funny. Their load factor is up over 85 percent. Get over it and get on board.
yeah, and they chose the name Spirit over 20 years ago. Educate yourself before you fire shots at an all ready ailing industry.