Comments on: Why Virgin’s Banner Ads Work, Even on Facebook!

By: Claymation

Claymation — Thu, 17 Sep 2009 06:08:18 +0000

Virgin is Smart! They even made a customer complain letter (London- Mumbai) into a funny ‘viral’ mail!

By: Rob Abdul

Rob Abdul — Thu, 02 Jul 2009 00:36:28 +0000

Virgin is the best people loved brand on Earth.

Great post Peter.

By: Travis V

Travis V — Mon, 28 Jul 2008 16:10:09 +0000

The pricing transparency seems to be a must- have these days. I have zero patience for sites where the pricing details are obfuscated … nothing makes me bail on a site faster than if i have to dig to find the cost of whatever the service might be. The presentation of pricing seems to be perhaps THE most important visualization aspect of any site design, yet so few seem to be doing it well.

By: James Lamb

James Lamb — Thu, 17 Apr 2008 15:27:46 +0000

I’ve learned to ignore the in-feed ads on Facebook already.

By: Local Online Marketing

Local Online Marketing — Sun, 13 Apr 2008 21:24:35 +0000

Is actual result of this campaign not the only way to know its success? While following a tested and proven process suggests the likelihood of success, many variables impact campaign implementation. How well did the creative and offers
match the needs and wants of potential buyers? How well did the marketers test, measure, and execute? How much did it cost?These variables impact ROI. If Virgin Airlines is willing to discuss the campaign, would this not be an interesting case study?

By: RichCommerce.fr » Archive du blog » Virgin America : Quand les interfaces riches sont belles et incitatives

Tue, 08 Apr 2008 10:29:15 +0000

[...] Bref, un site remarquable qui n’a pas laissé indifférent nos amis de chez GrokDotCom : Why Virgin’s Banner Ads Work, Even on Facebook! [...]

By: Robert Gorell

Robert Gorell — Mon, 07 Apr 2008 21:07:41 +0000

Peter (Koning), Good question. Although we don't know their results per se, we know based on the results we've achieved for our clients that these tactics work. In fact, we have an entire product line based on scenario /scent trail planning and optimization. This post was meant as an observational analysis only, so we hope you don't feel misled. If we can get some actual data (on conversion, ROI, etc.) from Virgin, we'll definitely pass it along. Kind regards, -Editor, GrokDotCom

By: Robert Eastman

Robert Eastman — Mon, 07 Apr 2008 18:29:46 +0000

Obviously “There Is A Reason” Sir Richard is a BILLIONARE!

ALWAYS remember the fundamentals, “MAKE IT EZ FOR THE PROSPECT/CUSTOMER TO DO BUSINESS WITH YOU!!!” (Yes, I am SHOUTING!)

By: Peter Koning

Peter Koning — Mon, 07 Apr 2008 15:04:09 +0000

How do you know this strategy works? What are the results?

By: Todd Follansbee

Todd Follansbee — Mon, 07 Apr 2008 14:04:26 +0000

Banner ads are a big challenge to make profitable, its good to see one that seems to understand that interruption marketing doesn’t need to be rude and invasive.
GREAT analysis!
I’ll take Bryan’s suggestion and consider Virgin for my next flight if you can get me off JetBlue.

By: Bryan Eisenberg

Bryan Eisenberg — Thu, 03 Apr 2008 11:39:47 +0000

Peter I’ll vouch for the in-air experience. I had the pleasure of flying Virgin America to San Francisco last week when I went out to teach the Call to Action seminar. The seats, staff and food were incredible. I’m planning my next trip in May to take them again.