Comments on: How to Find Your Website’s Voice (Even if it’s a Blog)

By: Trackback - Free Internation Call >> How to make free international call

Trackback - Free Internation Call >> How to make free international call — Thu, 19 Nov 2009 22:02:15 +0000

,..] http://www.grokdotcom.com is other relavant source on this issue,..]

By: Stephanie Smith

Stephanie Smith — Thu, 22 Oct 2009 12:52:11 +0000

This has given me a lot of great ideas. I am preparing the transition from Blogger to a Wordpress theme and have been trying to come up with a suitable domain name.

By: Dentists Moreno Valley

Dentists Moreno Valley — Fri, 18 Sep 2009 07:57:31 +0000

That’s a very nice post. I’m sure it’ll help bloggers come up a very excellent idea for their entry.

By: Robert Gorell

Robert Gorell — Fri, 11 Apr 2008 19:01:08 +0000

David,

Yes, you can definitely use Google Website Optimizer to test blogs — even at the post level. But there are a few things you should consider because it’s certainly not worth it to test each post.

Thank you for a very provocative question. If you don’t mind waiting a few more days, though, I’d rather answer it thoroughly in a separate post than discuss all the variables here. Jeff and I have been chatting about this one a bit and I’ve got a whole list of things to share.

Thanks again!

By: Brett Gilbertson

Brett Gilbertson — Tue, 08 Apr 2008 00:28:33 +0000

Jeff, my constructive criticism is that I have none. After years of reading your posts I still find them relevant and interesting. Other blogs have faded, but the Grok is still going strong. Hats off to you.

By: Blog Marketing Journal

Blog Marketing Journal — Mon, 07 Apr 2008 15:41:33 +0000

Great article. Definitely bookmark worthy! It can be hard to find a continuity in the way a blog is written the and topics written about… this is a great approach to handling those aspects.

By: UniqLooks - Cashmere Scarves

UniqLooks - Cashmere Scarves — Mon, 07 Apr 2008 11:16:27 +0000

Excellent post jeff

By: David

David — Mon, 07 Apr 2008 11:14:43 +0000

Jeff – picking up on your last sentence about asking your readers what they think – I wonder if that point ought to be emphasised a bit further. I’m a big fan of testing (and by now I get the feeling the Grokfolk out there are too :] ).

If your blog was a commercial magazine you probably wouldn’t hoist it upon the market and see if it sells. Now, I’m not suggesting many of us have the time/resources to do that kind of market research – but your post got me thinking about how you would test your blog’s voice/tonality.

Random thought: Smart marketers use Google Optimizer to test different landing pages. Is there anyway bloggers could do something similar, testing multiple versions of a single posting with blog subscription (or list signup) as the conversion goal?

Anyone have any ideas about that?

By: Michele Miller

Michele Miller — Sat, 05 Apr 2008 13:26:47 +0000

Excellent post, Jeff. I’m currently in the middle of merging my website with my blog with a complete re-design and your thoughts here have provoked my own brain into thinking differently. Thanks!

By: Help and Advice » Blog Archive » How to Find Your Website’s Voice (Even if it’s a Blog)

Sat, 05 Apr 2008 00:20:56 +0000

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By: Hi-5 » How to Find Your Website’s Voice (Even if it’s a Blog)

Hi-5 » How to Find Your Website’s Voice (Even if it’s a Blog) — Fri, 04 Apr 2008 23:26:36 +0000

[...] Future Now’s GrokDotCom / Marketing Optimization Blog wrote an interesting post today on How to Find Your Websiteâ��s Voice (Even if itâ��s a Blog)Here’s a quick excerpt In our “Ask the Experts” post, Dina asks how to find her voice — her copywriting voice, that is — for a blog: “Copywriting for a lifestyle blog is a mystery. How can a blogger create compelling copy that resonates in the short opportunities available, i.e. tagline, front page, about page, social media profiles so that readers subscribe? “Long copy strategies just don’t work on my baby boomer marriage blog. There’s not enough room to describe the content, show personality and be keyword-rich w [...]