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FutureNow Event

eMetrics Marketing Optimization Summit, San Francisco

By Robert Gorell
April 7th, 2008

Who: Bryan Eisenberg.

What: Join Bryan as he discusses themes from his forthcoming book, Always Be Testing.

From the eEmetics site: Companies realize how hard it is to drive more and more traffic to their websites. The rising costs of traffic places tremendous pressure on the landing page to convince visitors to take a desired action. Improving landing page conversion rates has become a key focus because even a slight improvement can dramatically boost profits. A/B or Multivariate testing has become a technical darling, but where do you begin? What exactly should you test? How do you get corporate buy-in? How do you maximize returns on testing investment? How do you go from a culture of having to “always be right” to “always be testing?”

Where: Palace Hotel, San Francisco, CA

When: Monday, May 5th | 1:30 – 2:30 pm PST

Why: Because you’ve realized that knowing what to test is more than half the battle. Is this something you can do on your own, or should you hire an optimization firm? That all depends on the time and resources you’re willing to put into it. But before you dive in with both feet, it’s smart to know what’s worth testing.

How much? Prices vary. Visit the eMetics Marketing Optimization Summit website for details.

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