Comments on: Stop Paying for Bad Keywords in Three Steps

By: DVD Charter

DVD Charter — Tue, 17 Nov 2009 20:03:07 +0000

I focus on Sites which cover a small keyword range. It’s easier to make them successful.

By: Tutorial Blog

Tutorial Blog — Sat, 19 Sep 2009 15:05:31 +0000

Thanks, but now I just focus on SEO. I hope I can do it

By: Stop Paying For Bad MLM Keywords | MLM Help Desk Home Of The Maverick Leader - Troy Dooly

Thu, 17 Sep 2009 17:17:53 +0000

[...] Burdon of Grokdotcom.com has written a great article on this very subject and how in three easy steps we can stop buying bad [...]

By: Buyers Guide

Buyers Guide — Sun, 05 Jul 2009 11:15:33 +0000

Actually yes.Do Business in a bloggers language.

By: Yhadz

Yhadz — Wed, 16 Apr 2008 13:48:10 +0000

Thanks Nate. I’ll look into that. We already have a portfolio of keywords that are being purchased strictly based on returns per keyword. This being the deciding factor for bids on each keyword combination (considering match type). I’m afraid I may be seeing some negative impact conversion-wise but it’s too soon to tell. The theory is sound though when you say we cut off all keywords that do not return, but I think you’re right about the sales cycle. It may just take time (and money along the way) to actually confirm it. But I will test your day parting suggestion. Thanks again

By: NateAgencySide

NateAgencySide — Tue, 15 Apr 2008 13:57:28 +0000

Re Yhadz – see my last post above. When you cut out the generic terms you could be removing potential sales by deleting the begining of the sales cycle. You could try day parting the generic terms to slow spend, using bid rules (if your technology supports it), match types, building out keywords specific to your generic terms, etc. Build a portfolio of keywords that combined meet your goals. These should include generic terms, niche terms, long tail terms, etc.

By: Yhadz

Yhadz — Tue, 15 Apr 2008 05:41:40 +0000

I’ve been trying to purchase more niche keywords and avoiding generic terms but this has led to a significant reduce in volume when we use “exact” and “phrase” match type.

This did give me more targeted traffic at the expense of volume. The theory is we’ve let go of a lot of trashy leads and saved a lot but we’re seeing some decrease in sales performance probably due to its effect on our sales team.

I don’t think the above mentioned steps should be done abruptly but instead gradual. You guys got suggestions?

By: baur

baur — Mon, 14 Apr 2008 10:09:10 +0000

i’ve made good experience with long tail keywords. it was comparably cheap and efficient. But this is true, it takes lot of time and patience

By: NateAgencySide

NateAgencySide — Fri, 11 Apr 2008 18:54:43 +0000

I agree that some general terms are not necessary, but to remove all keywords that do not return is a bad idea. The best approach is to build a portfolio of keywords and make sure the return from your highly targeted keywords is good enough to support your general terms. Unless you have an extremely well known brand, you are limiting your company from even being considered in the “early stages”. Instead of just deleting your general keywords, you can research and build an expansive negative keyword list, tighten match type to slow traffic, and even make sure your creative calls out what your actual product is (and “pre-qualifying” your traffic).

Regarding web analytics, if your staff or agency has the experience or knowledge, they can follow the string of searches to see if these “generic keywords” were used at the beginning of the customer’s searches (aka “assist” keyword). Assist keywords won’t get credit for the sale but started the sales process.

By: thinks

thinks — Fri, 11 Apr 2008 11:01:52 +0000

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By: Troy Duncan

Troy Duncan — Fri, 11 Apr 2008 10:14:09 +0000

I’m learned early about the effectiveness of the longtail (niche) keywords. For a few years I was trying to hammer my way into SERPs. This took so much time and money that I had to rethink what I was doing.

By: Rostyslav

Rostyslav — Thu, 10 Apr 2008 04:42:51 +0000

Personally I like to have a non-websavy person find my keywords for me. I ask a friend or family member try to find a website about “blank” and then write down all that they try. Of course I add this to normal strategies, but I have learned some great keywords in the process.

By: Optimiser ses choix de mots-clés en 4 étapes » La Wouat

Optimiser ses choix de mots-clés en 4 étapes » La Wouat — Wed, 09 Apr 2008 22:36:48 +0000

[...] Via un article publié sur Grokdotcom [...]

By: Stephan Miller

Stephan Miller — Wed, 09 Apr 2008 17:34:50 +0000

My biggest lesson in PPC came from #1. After you start digging into the actual keywords used to find one of your sites, you learn a lot. I haven’t used many keyword tools in the last few months.

By: Pay Per Click Journal

Pay Per Click Journal — Wed, 09 Apr 2008 17:05:58 +0000

We’d have to agree with Audio Bible in saying that WordTracker is a fabulous tool — as well as Keyword Lizard..in terms of researching the proper keywords. Too many businesses waste money by the poor choosing of keywords – these tools are priceless in those attempts to make your campaign effective.

By: Audio Bible

Audio Bible — Wed, 09 Apr 2008 17:01:48 +0000

Very good article. I my opinion, Wordtracker is a good place to help with keywords. You can obviously get traffic from keywords you know about. But side words that your customer thinks of but not you, are also a great source of sometimes untapped traffic.

After I found some side words I was not thinking of through Wordtracker, I mixed them in a couple of page titles. They were hard keywords to rank #1 for but also mixing these keywords with others I knew about added a powerful punch. I have gotten sales from some of these words over the years.

I think over all, it is not always about the huge things you do to your site but continued small improvements along the way that payoff time and time again.