Comments on: Bold Trust-Building Ideas from Mint.com http://www.grokdotcom.com/2008/04/10/bold-trust-building-ideas-from-and-for-mintcom/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 08 Nov 2009 02:49:30 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: no fee balance transfers http://www.grokdotcom.com/2008/04/10/bold-trust-building-ideas-from-and-for-mintcom/comment-page-1/#comment-921779 no fee balance transfers Thu, 31 Jul 2008 14:58:19 +0000 http://www.grokdotcom.com/2008/04/10/bold-trust-building-ideas-from-and-for-mintcom/#comment-921779 So you're saying that Mint.com is worth to be trusted? I don't know how to say it but a friend of mine had a bad experience with them and I don't really recommend it. So you’re saying that Mint.com is worth to be trusted? I don’t know how to say it but a friend of mine had a bad experience with them and I don’t really recommend it.

]]> By: Simon http://www.grokdotcom.com/2008/04/10/bold-trust-building-ideas-from-and-for-mintcom/comment-page-1/#comment-876921 Simon Wed, 09 Jul 2008 23:54:13 +0000 http://www.grokdotcom.com/2008/04/10/bold-trust-building-ideas-from-and-for-mintcom/#comment-876921 The second one is better if the person reading is a scanner of text like me. You can get the essence of how secure their site is without having to read the whole thing. The second one is better if the person reading is a scanner of text like me. You can get the essence of how secure their site is without having to read the whole thing.

]]> By: Steve Graham http://www.grokdotcom.com/2008/04/10/bold-trust-building-ideas-from-and-for-mintcom/comment-page-1/#comment-762741 Steve Graham Thu, 29 May 2008 12:01:15 +0000 http://www.grokdotcom.com/2008/04/10/bold-trust-building-ideas-from-and-for-mintcom/#comment-762741 Personally, I favor the first version. There are key words highlighted that lead the eye, but not still cause me to stop and read the entire text. For example, the 'not' in the last sentence - if I'm scanning, all I see is the not, which for me, causes me to continue reading to figure out what the 'not' is referring too. The second version does not work that way, I read the bold text and thats it. I'm left with out a complete understanding of what was said because I read ONLY the bold text. Personally, I favor the first version. There are key words highlighted that lead the eye, but not still cause me to stop and read the entire text. For example, the ‘not’ in the last sentence – if I’m scanning, all I see is the not, which for me, causes me to continue reading to figure out what the ‘not’ is referring too.

The second version does not work that way, I read the bold text and thats it. I’m left with out a complete understanding of what was said because I read ONLY the bold text.

]]> By: julie power http://www.grokdotcom.com/2008/04/10/bold-trust-building-ideas-from-and-for-mintcom/comment-page-1/#comment-647997 julie power Tue, 15 Apr 2008 20:55:42 +0000 http://www.grokdotcom.com/2008/04/10/bold-trust-building-ideas-from-and-for-mintcom/#comment-647997 The second one! It focuses on what it does and how it solves my concerns (as the average user) rather than how it does it. I find all those caps in the first one are confusing and distract me from the point .. that it keeps my stuff safe. By the way, great stuff. thanks. The second one! It focuses on what it does and how it solves my concerns (as the average user) rather than how it does it. I find all those caps in the first one are confusing and distract me from the point .. that it keeps my stuff safe.
By the way, great stuff. thanks.

]]> By: Deb http://www.grokdotcom.com/2008/04/10/bold-trust-building-ideas-from-and-for-mintcom/comment-page-1/#comment-647659 Deb Tue, 15 Apr 2008 16:26:54 +0000 http://www.grokdotcom.com/2008/04/10/bold-trust-building-ideas-from-and-for-mintcom/#comment-647659 I think the second one is better because the most important words stand out and seem unmistakable. And thanks for bringing this to my attention. I'm going to check it out, too! I think the second one is better because the most important words stand out and seem unmistakable. And thanks for bringing this to my attention. I’m going to check it out, too!

]]> By: brianm.cc http://www.grokdotcom.com/2008/04/10/bold-trust-building-ideas-from-and-for-mintcom/comment-page-1/#comment-647441 brianm.cc Tue, 15 Apr 2008 14:46:57 +0000 http://www.grokdotcom.com/2008/04/10/bold-trust-building-ideas-from-and-for-mintcom/#comment-647441 I think the first one is more persuasive. I think the first one is more persuasive.

]]> By: Susan http://www.grokdotcom.com/2008/04/10/bold-trust-building-ideas-from-and-for-mintcom/comment-page-1/#comment-635819 Susan Thu, 10 Apr 2008 19:19:28 +0000 http://www.grokdotcom.com/2008/04/10/bold-trust-building-ideas-from-and-for-mintcom/#comment-635819 I wrote an article comparing Mint.com to Geezeo.com and Wesabe.com awhile back. Mint was definitely my favorite for its simple (and user-friendly) interface. The other sites had some cool social media capabilities added on, but Mint runs smoothly and generates the clearest graphs and charts to show you where your money is going. And no, I did not spammed with bank and credit card emails. The offers are there when you pull up your account, but they're easy to bypass if you're not interested. I wrote an article comparing Mint.com to Geezeo.com and Wesabe.com awhile back. Mint was definitely my favorite for its simple (and user-friendly) interface. The other sites had some cool social media capabilities added on, but Mint runs smoothly and generates the clearest graphs and charts to show you where your money is going. And no, I did not spammed with bank and credit card emails. The offers are there when you pull up your account, but they’re easy to bypass if you’re not interested.

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