Comments on: Why Rivets, Not Icebergs, Sink Websites

By: stephanie phillips

stephanie phillips — Sun, 01 Feb 2009 04:28:21 +0000

I LOVE YOU!

By: Robert Eastman

Robert Eastman — Sat, 26 Apr 2008 00:56:01 +0000

Winston Churchill said, “Never, Never, Never……Give Up!”
As a student of “Business Leadership,” I’ve learned, “NEVER, NEVER, NEVER…….Forget The Fundamentals/BASICS! In over 40 years of business ownership/leadership I’ve learned, EVERY mistake, failure, disaster (and sub-par performance) can always be traced back to “someone ignoring” fundamental/elementary principles! (ie: “America’s Mortagage Disaster” was caused by Bankers who thought that “basic banking principles” (and basic integrity/ethics) no longer applied and could be ignored. I know, I used to be in the business more than a decade ago and identified problems back then!)
“Foundational Truths/fundamentals” of any business can be built upon as technology progresses, but they will always remain “the bed-rock of success!”

By: Charles J. Read

Charles J. Read — Tue, 22 Apr 2008 17:55:36 +0000

I want to hire the salesman who sold them the iron rivets. they didn’t but them thinking it would allow their ship to sink. They bought them because they were convinced they were good enough, even if they were not. Think what the salesman could have done with a great line of steel rivets.

By: BJ Wright

BJ Wright — Tue, 22 Apr 2008 16:33:59 +0000

Love the analogy, you hit the nail right on the head. What will it take for website owners to wake up? Will these compromised websites eventually sink? Or how will they ever learn this important lesson?

By: Linda Bustos

Linda Bustos — Wed, 16 Apr 2008 22:15:06 +0000

Great analogy. I got my history lesson for the day too

By: Robert Gorell

Robert Gorell — Wed, 16 Apr 2008 22:03:42 +0000

Michael,

Lots of things are icebergs. An iceberg is some external danger that executives consider to be a danger to other people’s websites, but not their own. Not until they actually hit one.

A recession market is one type of iceberg. Most of the time, the ship’s crew can see trouble looming ahead, but other times — especially if they’re operating a big ship that’s not very agile — the captain must be sure that the vessel can withstand a direct hit. Even seemingly docile icebergs move unpredictably. Unfortunately, though, a lot of captains out there have been told they’re steering an unsinkable ship — usually by the same firm that built it.

So, no, the visitors themselves aren’t icebergs, but testing the site from their point of view is the surest way to know where the website needs to be strengthened.

There’s a saying (I believe it’s Finnish) that,”There is no bad weather, only bad clothing.” That’s basically what I mean.

By: rishil

rishil — Wed, 16 Apr 2008 20:40:57 +0000

@Michael – I would suggest google penalties . Imagine you went for a unreliable SEO team cause they were cheap (iron rivets) if they sed shady practices an tanked your sites from the SERPs, you would end up wishing you had a steel rive (good SEO team) in place.

@Robert – excellent article.

By: Michael

Michael — Wed, 16 Apr 2008 20:30:50 +0000

For the record, I like the rivets/website analogy. But what, then, do the icebergs symbolize? The end user(s)?