How many consumer-generated reviews are out there today? We’re not sure, but it’s staggering to think that one firm has already enabled over 11 billion (with a “B”) customer reviews — and counting!
Bazaarvoice* recently started tracking their networks total “reviews served” and placed a counter on their homepage. If you’ve ever wanted to know how quickly the market’s demand for social commerce reviews is growing, this pretty much says it all.
Just yesterday, their CEO and founder, Brett Hurt, emailed to let me know that they had passed the 10-billionth-review milestone. And amazingly, since I grabbed the image you see here from their homepage about 30 minutes ago, Bazaarvoice has syndicated another five million reviews.
Is there still any doubt that customers want product reviews?
If you want to learn how to harness the word of mouth (that’s already out there) to boost sales and conversion on your e-commerce or brand website, I hope you’ll join me at the Bazaarvoice Social Commerce Summit, May 28-30 in Austin, Texas.
*Disclosure: Bryan Eisenberg is an advisor to Bazaarvoice.