Comments on: Over 11 Billion Customer Reviews, and Counting…

By: Driving Instructor Stevenage

Driving Instructor Stevenage — Wed, 30 Sep 2009 12:14:01 +0000

I think reviews are key to customer decision these days. I am even seeing it very important even in my driving school business. People look on my listings on various websites and reviews before they call me up.

By: NetCan

NetCan — Tue, 22 Apr 2008 05:25:52 +0000

Really amazing stuff.

It really ereally hit me when purchasing my own laptop. Customer reviews are now a revolution, possibly more important then anything else really. That’s not to say the process will be instant or that i know what the end of it will look like, but it seems inevitable that this will become a new cornerstone.

And it’s the beginning really. From now on, a big (and growing) chunk of consumers will not buy a new laptop without reading a dozen or so reviews.

You will not hire a lawyer, contract a builder or sign with a real estate agent without reading reviews first. At some point reviews will become basic due diligence of the ‘noone ever got fired for buying IBM’ kind.

Reviews are not a different type animal then word of mouth. But they are doing something different. They are encroaching on space that used to be reserved for marketers.

By: Steven Cox

Steven Cox — Mon, 21 Apr 2008 18:13:48 +0000

That’s an amazing statistic. Wisdom of Crowds in full effect. I think the key will be in how to decipher true reviews from biased ones.

By: Brett Hurt

Brett Hurt — Fri, 18 Apr 2008 01:41:17 +0000

Thanks Bryan. I’m looking forward to you presenting at our Summit.

The amazing thing is that we are projecting to serve another 1.5 billion reviews over the next 30-day period. The scale of this is massive. Clients like Wal-Mart are really pushing this.

And thank you Alex for the kind words.

By: alex harris - alexdesigns.com

alex harris - alexdesigns.com — Thu, 17 Apr 2008 22:45:46 +0000

Really like the things Bazaarvoice is doing. Plus, really impressed whenever I hear Brett speak. Reviews are essential to creating relationships with your customers for ecommerce!