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Google Website Optimizer Opens Up, Sheds Beta

Posted By Robert Gorell On April 18, 2008 @ 6:19 pm In Google,Google Website Optimizer,Special Announcement,Website Optimization | 6 Comments

google website optimizerJust one year after Google [GOOG] launched Google Website Optimizer, the free A/B split and multivariate testing platform has shed its “beta” status and gone mainstream.

Formerly available only to AdWords users, Google Website Optimizer can now be accessed by anyone with a basic Google account. Even if you only have so much as a Gmail account, you can start testing your website — for free — regardless of whether you’re running a paid search campaign. (No worries, AdWords users, Website Optimizer still works seamlessly with the rest of the Google product suite.)

Companies of all sizes are getting results with Website Optimizer. And since it runs independently of your analytics program — or in sync with it, if you have Google Analytics — there’s little room for argument between departments as to whether or not your company should be testing. You should.

To find out more about Google Website Optimizer, visit their new…

Why is FutureNow so excited about Google Website Optimizer? A few reasons:

  1. Authorized Consultant – FutureNow was one of the original firms to be invited to test GWO with clients, and the case studies [3] have been remarkable [4] so far. Is yours next?
  2. Writing the book on GWO – Bryan Eisenberg & John Quarto-vonTivadar, inventors of FutureNow’s patented Persuasion Architecture┬« methodology, have teamed up to write Always Be Testing: The Complete Guide to Google Website Optimizer [5], in book stores this August.
  3. It works! – The results [6] speak for themselves.

Of course, knowing what to test — design elements, copy, etc. — is everything. If you’d like to start testing and you’re not sure if you need to hire a firm [6], here are several free resources [7] to get started with Google Website Optimizer.

Got questions about Website Optimizer or testing in general? We’d love to hear your comments.


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URL to article: http://www.grokdotcom.com/2008/04/18/google-website-optimizer/

URLs in this post:

[1] Google.com/websiteoptimizer: http://www.google.com/websiteoptimizer

[2] websiteoptimizer.blogspot.com: http://websiteoptimizer.blogspot.com/

[3] case studies: http://www.google.com/intl/en/websiteoptimizer/jigsaw.html

[4] remarkable: http://www.google.com/intl/en/websiteoptimizer/mattressliquidators.html

[5] Always Be Testing: The Complete Guide to Google Website Optimizer: http://www.amazon.com/Always-Be-Testing-Complete-Optimizer/dp/0470290633

[6] results: http://www.futurenowinc.com/profile-based-testing.htm?utm_source=GrokDotCom&utm_medium=Post&utm_content=Link-1353&utm_campaign=ConsultingServices

[7] free resources: http://www.grokdotcom.com/googlewebsiteoptimizer/

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