Comments on: Bryan Eisenberg on Websites That Stink (in a Good Way)

By: William - Driving Instructor Stevenage

William - Driving Instructor Stevenage — Tue, 06 Oct 2009 12:46:22 +0000

Great article . It was also interesting to know how fee comments have explained about video. I should also try putting a video on my site.

By: Angel

Angel — Thu, 01 Oct 2009 13:39:29 +0000

I’ll have to find those trigger words that will lead the searchers to the scent of salvation or eternal security. That’s what I deal with.

By: Nobody wants to read your sh**! | FutureNow's GrokDotCom / Marketing Optimization Blog

Sun, 27 Sep 2009 09:57:09 +0000

[...] Ongoing visual and text assurances that they’ve come to the right place to find their solution – i.e., provide good scent. [...]

By: How to get started with PPC advertising. And why you should.

How to get started with PPC advertising. And why you should. — Mon, 20 Jul 2009 14:02:32 +0000

[...] those terms will land. The ads that work the best are those that have a dedicated landing page to keep a strong sense of scent. And, as we’ve seen, nothing works less well than an ad that drops you off on a completely [...]

By: Keyword Research Tips | Search Engine Optimization Subway - Complete Free SEO Library

Sun, 28 Jun 2009 16:59:55 +0000

[...] landing page can contain and expand upon the content your advertisement had, giving a strong information scent to [...]

By: Make Your Web Analytics Actionable in 5 DIY Steps | FutureNow's GrokDotCom / Marketing Optimization Blog

Thu, 14 May 2009 15:10:35 +0000

[...] What are their expectations? Given your visitors’ traffic source and keywords, what are they looking for? What would they most expect to find when they land on your website? What scent are they following? [...]

By: Conversion Makeover: LandsEnd.com - Part 2 | FutureNow's GrokDotCom / Marketing Optimization Blog

Wed, 13 May 2009 18:24:58 +0000

[...] Our search on Google started with the term “polo shirts” but provided us with an ad for “Polo Shirts for Man.” I guess women must never search for “polo shirts” even though LandsEnd sells women’s polo shirts on the site. The ad copy talks about the variety of fabrics and colors and LandsEnd does a good job of providing scent from the ad to the landing page. [...]

By: Chef Jackets

Chef Jackets — Wed, 18 Mar 2009 03:10:49 +0000

How can I make my website smell minty-fresh? Sorry, that was unkind. I really do get it, the hunters (surfers) are after the rabbit, and if there is no sign of the rabbit on my landing page their off ina another direction.

Time to “bait” the field…

By: Annuity Insurance Leads

Annuity Insurance Leads — Sat, 28 Feb 2009 01:04:18 +0000

I’d never considered “smelly” websites before but I suppose I will now. The addition of a video aimed at the target market seems a good one to involve surfers and I’ll probabaly add one.

By: Mortgage Protection Leads

Mortgage Protection Leads — Mon, 12 Jan 2009 07:31:26 +0000

This technique has worked very well for me. On the websites where they have been implemented I get a very high time-on-site metric combined with great conversion rate.

As a videographer I have an advantage with the technology but any developer could do this with a little assistance.

Video on a website is a very effective tool.

By: #1 Pay Per Click Marketing Lie - News: Everything-e

#1 Pay Per Click Marketing Lie - News: Everything-e — Fri, 19 Dec 2008 02:28:13 +0000

[...] When I fall off the wagon, every so often, I’ll go ahead and pick a keyphrase and start clicking through PPC ads and their landing pages and take screenshots of the whole entire experience. You can’t imagine how often the experience… [...]

By: #1 Pay Per Click Marketing Lie | FutureNow's GrokDotCom / Marketing Optimization Blog

Fri, 12 Dec 2008 14:47:48 +0000

[...] pages and take screenshots of the whole entire experience. You can’t imagine how often the experience from keyword to ad to landing page is broken. I want to call them and yell at them to subscribe to OnTarget. I don’t do it. Instead a few [...]

By: Keyword Research Tips - SEO - Strategy - HpCoder® - Forums Hight Performance Coder - Learning & Sharing - Hack & Security - Tutorials & Tips - Free Download

Sat, 15 Nov 2008 01:48:22 +0000

[...] A landing page can contain and expand upon the content your advertisement had, giving a strong information scent to [...]

By: Keyword Research Tips | Internet Marketing Tips by Steven The CEO

Keyword Research Tips | Internet Marketing Tips by Steven The CEO — Thu, 13 Nov 2008 22:26:42 +0000

[...] landing page can contain and expand upon the content your advertisement had, giving a strong information scent to [...]

By: Testing Your Keywords With Pay Per Click Before Search Engine Optimization | lamario dot com

Tue, 11 Nov 2008 16:54:32 +0000

[...] landing page can contain and expand upon the content your advertisement had, giving a strong information scent to [...]

By: » Keyword Research Tips | Internet Marketing Tips by Steven Lewis

» Keyword Research Tips | Internet Marketing Tips by Steven Lewis — Mon, 10 Nov 2008 20:51:29 +0000

[...] landing page can contain and expand upon the content your advertisement had, giving a strong information scent to [...]

By: Search Engine Marketing Hints, Tips and Tools For Online Businesses

Search Engine Marketing Hints, Tips and Tools For Online Businesses — Tue, 08 Jul 2008 18:23:12 +0000

Embed Video to Boost Search Engine Rankings…

We all know that Google can’t "read" or "see" content within videos, so there’s no way to gain search engine rankings from video, Right? Or is there…
Anyone who uses Google Analytics knows that Google measures the…

By: Robert Gorell

Robert Gorell — Wed, 07 May 2008 19:19:38 +0000

BJ,

Great question. Actually, each website — B2B or B2C and regardless of industry — should have its own scent trails for visitors.

Scent is NOT for e-commerce alone. In fact, there’s often more opportunity to establish scent with B2B websites because the personas (visitor types) you’re trying to attract have their own unique trigger words. So what you do is plan what we call Persuasion Scenarios from the search level, through the landing page, through the lead form — assuming the insurance site’s goal is lead-generation.

Again, that would be the same process for ANY website; B2B, B2C, non-profit or otherwise. This is a planning methodology and is not confined by a given industry.

That said, if your insurance website has better scent than the competition, you’re more likely to stand out from the pack and convert well above the industry average.

By: BJ Wright

BJ Wright — Tue, 06 May 2008 23:37:37 +0000

Excellent concept, I love the idea of Scent on how users are searching through our websites. I’m curious as to how to find the trigger keywords that our customers are using. I do understand that it would be easier if we had an ecommerce website and someone was searching for a model number. But how do you do this if you in an industry such as insurance?

Thanks,