Here they are, the top 10 converting retail sites for March 2008*…
1. Office Depot – 20.9%
2. QVC – 19.0%
3. Vistaprint – 18.3%
4. Roamans – 18.1%
5. Lands End – 16.2%
6. eBay – 15.7%
7. 1800flowers.com – 15.5%
8. Ebags.com – 15.3%
9. L.L. Bean – 14.6%
10. Pottery Barn Kids – 14.2%
Last month, when Snapfish and Vistaprint found their way to February’s list (at the #1 and #2 spots respectively), Bryan wondered whether they were being tracked for the first time or if they had done something specific to move the needle. Although Vistaprint has slipped to #3 on this month’s list, their conversion rate has actually gone up. Snapfish, meanwhile, has dropped off entirely.
We also noticed on February’s list that LL Bean had dropped from the 23.6% conversion rate they had in January and December to the 14.7% conversion rate they achieved in February. This month, it seems LL Bean has held, but their position has slipped thanks to a higher overall average from the other sites.
Who do you think will make it to next month’s list?
*Source: Nielsen Online / Marketing Charts
Editor’s Note: Want to know the secrets of top-converting websites? Join Bryan Eisenberg on June 3rd in Manhattan for FutureNow’s Call to Action seminar.