Comments on: Johnny Bunko Sure Knows How to Market a Book http://www.grokdotcom.com/2008/04/28/johnny-bunko-book-marketing/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 16:58:14 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: If/When I Write a Book, I’m So Doing This « Diane Says… http://www.grokdotcom.com/2008/04/28/johnny-bunko-book-marketing/comment-page-1/#comment-1190790 If/When I Write a Book, I’m So Doing This « Diane Says… Sat, 05 Sep 2009 00:14:30 +0000 http://www.grokdotcom.com/2008/04/28/johnny-bunko-book-marketing/#comment-1190790 [...] While snooping through someone’s online marketing blog I came across this trailer for a book. [...] [...] While snooping through someone’s online marketing blog I came across this trailer for a book. [...]

]]> By: Jeremy Epstein http://www.grokdotcom.com/2008/04/28/johnny-bunko-book-marketing/comment-page-1/#comment-826932 Jeremy Epstein Fri, 20 Jun 2008 14:51:18 +0000 http://www.grokdotcom.com/2008/04/28/johnny-bunko-book-marketing/#comment-826932 As Dan's WOM/Social media strategist, it pleases me to see our work recognized. Thanks for the kudos! As Dan’s WOM/Social media strategist, it pleases me to see our work recognized. Thanks for the kudos!

]]> By: Audio Bible http://www.grokdotcom.com/2008/04/28/johnny-bunko-book-marketing/comment-page-1/#comment-700046 Audio Bible Mon, 05 May 2008 19:01:38 +0000 http://www.grokdotcom.com/2008/04/28/johnny-bunko-book-marketing/#comment-700046 I am strongly thinking about adding a 2 minute product description VIDEO, instead of having still photos on my individual item pages. I would talk about the product in general, strenghts and weaknesses, plug my 60 day money back guarantee, commonly asked customer service questions about the product, and by people seeing the video, they would have a better idea of what they were getting and the size of the item. I would have bulleted lists on general information on the individual item pages as well, but instead of product photos, I would have a product video. Does anyone have an opinion about this? Does anyone think this is a bad idea? Is 2 minutes to long? I would not have 5 different product shots of the item but one flash video instead.... Would a video not appeal to any of the 4 major shopping types? I am strongly thinking about adding a 2 minute product description VIDEO, instead of having still photos on my individual item pages. I would talk about the product in general, strenghts and weaknesses, plug my 60 day money back guarantee, commonly asked customer service questions about the product, and by people seeing the video, they would have a better idea of what they were getting and the size of the item.

I would have bulleted lists on general information on the individual item pages as well, but instead of product photos, I would have a product video.

Does anyone have an opinion about this? Does anyone think this is a bad idea? Is 2 minutes to long? I would not have 5 different product shots of the item but one flash video instead….

Would a video not appeal to any of the 4 major shopping types?

]]> By: Rick C http://www.grokdotcom.com/2008/04/28/johnny-bunko-book-marketing/comment-page-1/#comment-700008 Rick C Mon, 05 May 2008 18:45:03 +0000 http://www.grokdotcom.com/2008/04/28/johnny-bunko-book-marketing/#comment-700008 Wow, I would love to do that, but our products change often year to year, and it would be a shame to invest all that time and effort for a video that may only be up for 8-16 months... Wow, I would love to do that, but our products change often year to year, and it would be a shame to invest all that time and effort for a video that may only be up for 8-16 months…

]]> By: Robert Gorell http://www.grokdotcom.com/2008/04/28/johnny-bunko-book-marketing/comment-page-1/#comment-699300 Robert Gorell Mon, 05 May 2008 15:05:53 +0000 http://www.grokdotcom.com/2008/04/28/johnny-bunko-book-marketing/#comment-699300 CORRECTION: Turns out that the publisher had nothing to do with the creation of this trailer. Publishers should take note, though. This sort of content is worth your money. CORRECTION: Turns out that the publisher had nothing to do with the creation of this trailer.

Publishers should take note, though. This sort of content is worth your money.

]]> By: The Voiceover Boblog http://www.grokdotcom.com/2008/04/28/johnny-bunko-book-marketing/comment-page-1/#comment-699270 The Voiceover Boblog Mon, 05 May 2008 14:56:37 +0000 http://www.grokdotcom.com/2008/04/28/johnny-bunko-book-marketing/#comment-699270 <strong>A book trailer...</strong> Yes, really. Robert Gorell points out the brilliant marketing tool Riverhead books uses for one of their new books in a recent post on the Future Now blog. I’d suggest that one of the things that makes the trailer work so well is the very decent ... A book trailer…

Yes, really. Robert Gorell points out the brilliant marketing tool Riverhead books uses for one of their new books in a recent post on the Future Now blog. I’d suggest that one of the things that makes the trailer work so well is the very decent …

]]> By: Linda Bustos http://www.grokdotcom.com/2008/04/28/johnny-bunko-book-marketing/comment-page-1/#comment-686883 Linda Bustos Thu, 01 May 2008 17:18:53 +0000 http://www.grokdotcom.com/2008/04/28/johnny-bunko-book-marketing/#comment-686883 Very funny video. I was unaware of this trend, but you're right there are many book trailers on youtube: http://youtube.com/results?search_query=book+trailer&search_type= This one is exceptional though :) I like how it includes motivators at the end to check out the website. Very funny video. I was unaware of this trend, but you’re right there are many book trailers on youtube: http://youtube.com/results?search_query=book+trailer&search_type=

This one is exceptional though :) I like how it includes motivators at the end to check out the website.

]]> By: JLF http://www.grokdotcom.com/2008/04/28/johnny-bunko-book-marketing/comment-page-1/#comment-681183 JLF Tue, 29 Apr 2008 20:38:57 +0000 http://www.grokdotcom.com/2008/04/28/johnny-bunko-book-marketing/#comment-681183 Cool trailer! Cool trailer!

]]> By: Audio Bible http://www.grokdotcom.com/2008/04/28/johnny-bunko-book-marketing/comment-page-1/#comment-680438 Audio Bible Tue, 29 Apr 2008 13:17:25 +0000 http://www.grokdotcom.com/2008/04/28/johnny-bunko-book-marketing/#comment-680438 Whoever did this video, Johnny Bunko, did a first rate job. The script and wording, to me seemed to be done by someone who knew how to phrase things in a interesting manner. Personally, I really feel I know what God's desire for me to do with my life and talent. For those who are not sure or are searching, I thought the video tickled the interested to buying the book. I also liked their thought pattern about comparing their book to the 'Who moved my cheese book' which i think was a big seller. Never hurts to say we are a new product for a new time and we will be the standard for year 2000. To me, this was a slick job of promotion. Whoever did this video, Johnny Bunko, did a first rate job. The script and wording, to me seemed to be done by someone who knew how to phrase things in a interesting manner. Personally, I really feel I know what God’s desire for me to do with my life and talent. For those who are not sure or are searching, I thought the video tickled the interested to buying the book. I also liked their thought pattern about comparing their book to the ‘Who moved my cheese book’ which i think was a big seller. Never hurts to say we are a new product for a new time and we will be the standard for year 2000. To me, this was a slick job of promotion.

]]> By: Book marketing newbie http://www.grokdotcom.com/2008/04/28/johnny-bunko-book-marketing/comment-page-1/#comment-680413 Book marketing newbie Tue, 29 Apr 2008 13:05:47 +0000 http://www.grokdotcom.com/2008/04/28/johnny-bunko-book-marketing/#comment-680413 Great trailer. These are really hot right now in the book marketing world - everyone is doing a book trailer and putting it on YouTube. I don't know how they are impacting sales, but they seem to be what everyone is looking for right now. Great trailer. These are really hot right now in the book marketing world – everyone is doing a book trailer and putting it on YouTube. I don’t know how they are impacting sales, but they seem to be what everyone is looking for right now.

]]> By: Jim Bunzol http://www.grokdotcom.com/2008/04/28/johnny-bunko-book-marketing/comment-page-1/#comment-679473 Jim Bunzol Tue, 29 Apr 2008 03:14:24 +0000 http://www.grokdotcom.com/2008/04/28/johnny-bunko-book-marketing/#comment-679473 That is a great example of the future of virtual merchandising. Now I don't know exactly what the future holds for marketing in the world of e-commerce, but with broadband becoming the norm, I have a feeling we will be seeing more examples of video being used to market products. You should take a look at how American Eagle (http://www.ae.com/web/77e) are using video to sell products. I think they have hit it on the head with their target audience. I'll be doing a presentation on video merchandising at the end of the week and I will definitely have to show this video. Great find! That is a great example of the future of virtual merchandising. Now I don’t know exactly what the future holds for marketing in the world of e-commerce, but with broadband becoming the norm, I have a feeling we will be seeing more examples of video being used to market products.

You should take a look at how American Eagle (http://www.ae.com/web/77e) are using video to sell products. I think they have hit it on the head with their target audience.

I’ll be doing a presentation on video merchandising at the end of the week and I will definitely have to show this video.

Great find!

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