What: From the event website:
Google AdWords. Yahoo Search Marketing. Microsoft adCenter. Together, they take in nearly $20 billion a year from advertisers. The reason for their success is simple: measurable, direct responses from target customers… without intrusive methods. Fabrice Taylor recently wrote that Google AdWords is like a “smart bomb” that threatens to push many old media models into obsolescence.
Is it time to get your company up to speed?
This hands-on, intensive half-day seminar is designed to kick your paid search campaign performance into high gear. Led by authors and globally recognized speakers Andrew Goodman (Winning Results with Google AdWords) and Mona Elesseily (Mastering Panama).
A combination of the latest tips and techniques, insights into the principles driving profitable campaigns today, and hands-on custom workshop sessions using live campaigns. A small-group setting ensures personalized attention to your marketing objectives.
When: 9 a.m. – 1 p.m. EST | Thursday, May 15, 2008
Where:Westin Harbour Castle Hotel, Toronto, Ontario
Why: Because you’re responsible for online marketing campaigns and you’re looking to learn direct response methodologies as they’re manifested through keyword searches.
How much? Only $329 CDN, with a lot of bonus materials included. See the Page Zero event site for details.