Comments on: Are Your Analytics Reports Breaking News or Listing Facts? http://www.grokdotcom.com/2008/04/30/web-analytics-report/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 16:58:14 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Genetic http://www.grokdotcom.com/2008/04/30/web-analytics-report/comment-page-1/#comment-1205056 Genetic Fri, 30 Oct 2009 02:44:19 +0000 http://www.grokdotcom.com/2008/04/30/web-analytics-report/#comment-1205056 Wow. Wow.

]]> By: Mineral Rights http://www.grokdotcom.com/2008/04/30/web-analytics-report/comment-page-1/#comment-716499 Mineral Rights Mon, 12 May 2008 20:56:34 +0000 http://www.grokdotcom.com/2008/04/30/web-analytics-report/#comment-716499 LOL! Love the analogy. When will these companies wake up to the internet and fully understand that Web Analytics is the backbone to their business online. LOL! Love the analogy. When will these companies wake up to the internet and fully understand that Web Analytics is the backbone to their business online.

]]> By: g1smd http://www.grokdotcom.com/2008/04/30/web-analytics-report/comment-page-1/#comment-702966 g1smd Tue, 06 May 2008 13:44:04 +0000 http://www.grokdotcom.com/2008/04/30/web-analytics-report/#comment-702966 I always take steps to filter out as much internal traffic as possible. Setting a user_exclude cookie, loaded by a special "employees only" start page, is my preferred method. I always take steps to filter out as much internal traffic as possible.

Setting a user_exclude cookie, loaded by a special “employees only” start page, is my preferred method.

]]> By: Maria http://www.grokdotcom.com/2008/04/30/web-analytics-report/comment-page-1/#comment-702871 Maria Tue, 06 May 2008 12:59:12 +0000 http://www.grokdotcom.com/2008/04/30/web-analytics-report/#comment-702871 Happy bday, Melissa! Great article, i really enjoyed it :) Happy bday, Melissa!
Great article, i really enjoyed it :)

]]> By: Robert Gorell http://www.grokdotcom.com/2008/04/30/web-analytics-report/comment-page-1/#comment-690035 Robert Gorell Fri, 02 May 2008 16:59:10 +0000 http://www.grokdotcom.com/2008/04/30/web-analytics-report/#comment-690035 Very true, Amy! Where they're navigating and where they're spending their time is much more valuable than just looking at "time spent" in and of itself. Very true, Amy! Where they’re navigating and where they’re spending their time is much more valuable than just looking at “time spent” in and of itself.

]]> By: Amy Hawthorne http://www.grokdotcom.com/2008/04/30/web-analytics-report/comment-page-1/#comment-689884 Amy Hawthorne Fri, 02 May 2008 16:04:14 +0000 http://www.grokdotcom.com/2008/04/30/web-analytics-report/#comment-689884 Your example seems to be for a B2C company but I think that this is an even bigger problem for B2B marketers. While time spent on site and pages visited is interesting and can help you in understanding how people navigate through, does your web analytics tool tell you what companies are visiting? A real “investigative B2B marketer” wants to know who is visiting, what pages they are visiting and to be able to look at visitors trends based on industry. The most important feature of a web analytics tool for B2B marketers is to know the companies visiting and then be able to discover the right contacts within those companies. This allows marketing to reach out to these companies/contacts with relevant content and messaging in effort to get them to announce themselves. Your example seems to be for a B2C company but I think that this is an even bigger problem for B2B marketers. While time spent on site and pages visited is interesting and can help you in understanding how people navigate through, does your web analytics tool tell you what companies are visiting? A real “investigative B2B marketer” wants to know who is visiting, what pages they are visiting and to be able to look at visitors trends based on industry. The most important feature of a web analytics tool for B2B marketers is to know the companies visiting and then be able to discover the right contacts within those companies. This allows marketing to reach out to these companies/contacts with relevant content and messaging in effort to get them to announce themselves.

]]> By: thinks http://www.grokdotcom.com/2008/04/30/web-analytics-report/comment-page-1/#comment-689401 thinks Fri, 02 May 2008 12:36:12 +0000 http://www.grokdotcom.com/2008/04/30/web-analytics-report/#comment-689401 <strong>Small Business Ecommerce Link Digest - May 2, 2008...</strong> Laser focused links on ecommerce and business strategy, SEO tactics, social media marketing, and web analytics. Read ‘em. ...... Small Business Ecommerce Link Digest – May 2, 2008…

Laser focused links on ecommerce and business strategy, SEO tactics, social media marketing, and web analytics. Read ‘em.
……

]]> By: Chris http://www.grokdotcom.com/2008/04/30/web-analytics-report/comment-page-1/#comment-687283 Chris Thu, 01 May 2008 20:11:30 +0000 http://www.grokdotcom.com/2008/04/30/web-analytics-report/#comment-687283 Well said, Melissa, and happy birthday. Most digital marketing departments and/or their agencies are still either too busy or just simply content enough to use analytics reports for 'reporting' on current activities rather than for gleaning insights to inform future product, marketing, media, and customer strategies. They're slowly coming around though.. And I happened to catch your 'Bird article as well - now I can't stop thinking about how long I have to wait to strap on the board again! :( Well said, Melissa, and happy birthday. Most digital marketing departments and/or their agencies are still either too busy or just simply content enough to use analytics reports for ‘reporting’ on current activities rather than for gleaning insights to inform future product, marketing, media, and customer strategies. They’re slowly coming around though..

And I happened to catch your ‘Bird article as well – now I can’t stop thinking about how long I have to wait to strap on the board again! :(

]]> By: Melissa http://www.grokdotcom.com/2008/04/30/web-analytics-report/comment-page-1/#comment-687072 Melissa Thu, 01 May 2008 18:33:13 +0000 http://www.grokdotcom.com/2008/04/30/web-analytics-report/#comment-687072 Thanks Linda. Everyone knows I'm a proud Canadian, they just like to tease me. Do you still say "eh?" Thanks Linda. Everyone knows I’m a proud Canadian, they just like to tease me. Do you still say “eh?”

]]> By: Linda Bustos http://www.grokdotcom.com/2008/04/30/web-analytics-report/comment-page-1/#comment-686845 Linda Bustos Thu, 01 May 2008 17:02:36 +0000 http://www.grokdotcom.com/2008/04/30/web-analytics-report/#comment-686845 Recovering Canadian? Please point me to the nearest 12 step program. I think I'm past step one now, I have made it a habit to spell "color" and "behavior" :) Great article, and happy belated birthday Melissa! Recovering Canadian? Please point me to the nearest 12 step program. I think I’m past step one now, I have made it a habit to spell “color” and “behavior” :)

Great article, and happy belated birthday Melissa!

]]> By: Dave http://www.grokdotcom.com/2008/04/30/web-analytics-report/comment-page-1/#comment-686809 Dave Thu, 01 May 2008 16:46:20 +0000 http://www.grokdotcom.com/2008/04/30/web-analytics-report/#comment-686809 That's too funny! I actually had that exact scenario with one of our corporate websites. The traffic was almost all direct, it was primarily M-F, and it was coming from the same area. It turned out the Dallas office all had their corporate site set as the homepage. Still, it feels good to solve a mystery through analytics. BTW, one solution is to filter the internal traffic from their office... That’s too funny! I actually had that exact scenario with one of our corporate websites. The traffic was almost all direct, it was primarily M-F, and it was coming from the same area. It turned out the Dallas office all had their corporate site set as the homepage. Still, it feels good to solve a mystery through analytics. BTW, one solution is to filter the internal traffic from their office…

]]> By: Jordan http://www.grokdotcom.com/2008/04/30/web-analytics-report/comment-page-1/#comment-684161 Jordan Wed, 30 Apr 2008 20:20:28 +0000 http://www.grokdotcom.com/2008/04/30/web-analytics-report/#comment-684161 Totally OT, but I just watched that movie twice this weekend and LOVED it. Happy birthday! Totally OT, but I just watched that movie twice this weekend and LOVED it.

Happy birthday!

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