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Archive for April, 2008

FutureNow Post
Monday, Apr. 21, 2008 at 12:16 pm

Conversion Rates, Eat Your Heart Out

April 21st, 2008

organ donor conversion rate

Quick question for anyone with a lead-generation or e-commerce site…

Which is easier: Getting people to trust your website and complete its web form or checkout process, or getting them to literally donate their hearts and eyeballs?

Take your time.

Apparently, the answer depends on where they live. While 99.98% of Austrians agree to donate their organs upon death, only 12% of Germans do the same. Virtually all French citizens will donate a kidney to save a life, but the Brits? Only 17%…

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Special Announcement
Friday, Apr. 18, 2008

Google Website Optimizer Opens Up, Sheds Beta

April 18th, 2008

google website optimizerJust one year after Google [GOOG] launched Google Website Optimizer, the free A/B split and multivariate testing platform has shed its “beta” status and gone mainstream.

Formerly available only to AdWords users, Google Website Optimizer can now be accessed by anyone with a basic Google account. Even if you only have so much as a Gmail account, you can start testing your website — for free — regardless of whether you’re running a paid search campaign. (No worries, AdWords users, Website…

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FutureNow Post
Thursday, Apr. 17, 2008 at 6:16 pm

Over 11 Billion Customer Reviews, and Counting…

April 17th, 2008

Bazaarvoice customer review syndicationHow many consumer-generated reviews are out there today? We’re not sure, but it’s staggering to think that one firm has already enabled over 11 billion (with a “B”) customer reviews — and counting!

Bazaarvoice* recently started tracking their networks total “reviews served” and placed a counter on their homepage. If you’ve ever wanted to know how quickly the market’s demand for social commerce reviews is growing, this pretty much says it all.

Just yesterday, their CEO and founder, Brett Hurt, emailed to…

...continue to read "Over 11 Billion Customer Reviews, and Counting…"

FutureNow Event

Bazaarvoice Social Commerce Summit, Austin

April 17th, 2008

Bazaarvoice Social Commerce SummitWho: Bryan Eisenberg (FutureNow), Josh Bernoff (Forrester Research), Kelley Mooney (Resource Interactive), Ze Frank (vlogger extraordinaire), Andy Sernovitz (Word of Mouth Marketing Association), Ed Keller (Keller Fay Group), Pinny Gniwisch ( and more!

What: From the event website:

Today there’s no denying that power has shifted to the consumer. You’ve heard this message amplified through books, blogs, articles, and events. “User-generated content,” “word of mouth,” “Web 2.0,” and “social networking.” Ok, you get it. However, many exciting marketing tactics classified under these…

...continue to read "Bazaarvoice Social Commerce Summit, Austin"

FutureNow Post
Thursday, Apr. 17, 2008 at 11:19 am

Interview on Persuasion Architecture, Personas and ROI

April 17th, 2008

eBiz IT PA logoIn case you weren’t able to join me today at the King Conversion: Websites that Sell conference in Erie, PA — put on by the fabulous folks at eBizITPA — I at least wanted to share a recent interview on personas and persuasive planning.

I had a chance to sit down with Cathy von Birgelen to talk about what’s on the mind of Pennsylvania business owners, and what they want to know about improving their websites and other online marketing efforts. You…

...continue to read "Interview on Persuasion Architecture, Personas and ROI"

FutureNow Article
Wednesday, Apr. 16, 2008

Why Rivets, Not Icebergs, Sink Websites

April 16th, 2008

image of Titanic buildYesterday, exactly 96 years after she sank, it was revealed that the people who built the Titanic had used cheap iron rivets where — as fate would have it — the notorious iceberg hit.

The real tragedy is that all of this could have been avoided. (Imagine that, Kate and Leo fans! Your two love birds could have lived happily ever after.)

Harlan and Wolff, the shipbuilder that continues to deny that their choice of rivets was to blame for Titanic, must have known…

...continue to read "Why Rivets, Not Icebergs, Sink Websites"

FutureNow Article
Tuesday, Apr. 15, 2008

Using Video to Build Better Customer Relationships

April 15th, 2008

image of AdAge CMO round tableAdvertising Age recently did a CMO roundtable video. It’s a great idea: Get a bunch of top Chief Marketing Officers with a moderator and ask them to discuss their biggest challenges.

I guarantee you a lot of CMO’s (and a whole lot of other people) tuned in to watch this frank round table discussion.

What industry is your website targeting? Are you a sales training company targeting sales managers? Why not get together a group of 3-4 sales managers and ask them to…

...continue to read "Using Video to Build Better Customer Relationships"

FutureNow Post
Monday, Apr. 14, 2008 at 9:22 pm

Blogger Appreciation Day — A Few GrokDotCom Favorites

April 14th, 2008

Earlier today, Problogger’s Darren Rowse declared April 14th “Blogger Appreciation Day“.

Although I read Darren’s blog, I actually found out about it after receiving a link from his colleague, Chris Garrett, thanking me for commenting on his blog over the past year.

It’s no secret that Chris and Darren are smart guys. They knows how to get comments, trackbacks, RSS subscribers, ad revenue… all the stuff bloggers claim to want. In fact, they’ve even co-authored a new book, Problogger: Secrets for Blogging Your Way…

...continue to read "Blogger Appreciation Day — A Few GrokDotCom Favorites"

FutureNow Event

Two FutureNow Seminars, 6/2-3 in New York City

April 14th, 2008

futurenow logoWho: Bryan Eisenberg, Holly Buchanan, Jeff Sexton and select members of the FutureNow team.

What: Our most popular seminars return to New York City for this exciting two-day training event. Get first-hand advice from FutureNow’s leading experts in online conversion, persuasion and customer focus.

In order to keep things relaxed and ensure that guests have a chance to get all of their questions answered, class size is limited, so act soon!

Choose one seminar and save. Choose both and save big.

Persuasive Online Copywriting is…

...continue to read "Two FutureNow Seminars, 6/2-3 in New York City"

FutureNow Article
Friday, Apr. 11, 2008

Email Secrets of a Top Converting Website

April 11th, 2008

ProFlowers is a conversion-rate heavyweight. Its top-line conversion rate has been in the double-digits for the past few years, and it consistently appears in the top 10 converting Web sites according to the folks at Nielsen Online.

This is not an accident. is committed to a culture of ongoing optimization. A recent promotional email demonstrates its commitment to go beyond the Web site, extending into other touch points, specifically its email marketing.

Look at this screen shot of a ProFlowers email as it…

...continue to read "Email Secrets of a Top Converting Website"

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