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Archive for April, 2008

FutureNow Event

IMC Mobile Marketing: The Next Evolution

April 11th, 2008

Who: A variety of industry experts, including FutureNow’s Bryan Eisenberg, Alan Levy (BlogTalkRadio), Peter Olfe (Yojo Mobile), Dan Melinger (Socialight), Ludo Collin (Starcut), Wil Tan (MojiPage), Phil Kemelor (Semphonic), Jennifer LeClaire (Conversion Press), Eric Hansen (SiteSpect), and more.

What: The Internet Marketing Conference (IMC) promises to bring some fresh thinking about mobile marketing to New York City this June. This conference is entirely dedicated to understanding how emerging mobile technologies will affect radio, reach, widgets, multivariate testing, location-based marketing, search, promotional marketing,…

...continue to read "IMC Mobile Marketing: The Next Evolution"

FutureNow Event

webcom Montréal 2008

April 10th, 2008

Who: Bryan Eisenberg

What: At webcom Montréal 2008, Bryan discusses “The Golden Rule of Interactive Marketing.”

The golden rule states that he who has the gold rules. However, today’s customers have the gold and they are clearly in control of their power that is the outcome of the transparency of choices interactive marketing offers. The voice of the consumer has never been so simple to find and so difficult to decode. Marketers are venturing into new, unfamiliar territories, juggling multi-channel strategies, allocating…

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FutureNow Article
Thursday, Apr. 10, 2008

Bold Trust-Building Ideas from

April 10th, 2008

fresh copywriting techniquesAs tax time looms in the U.S., personal finance management weighs heavy on the minds of those of us who would rather put it off until next year.

A few of my colleagues, two of whom had actually used it, recommended I had been to the site a few times in December when I first heard about it. Back then, I wasn’t yet thinking about signing up, but I did recall being extremely good-looking and well-written.

Months later — and…

...continue to read "Bold Trust-Building Ideas from"

FutureNow Article
Wednesday, Apr. 9, 2008

Stop Paying for Bad Keywords in Three Steps

April 9th, 2008

...your analytics reportsWeb analytics reports can be deceiving. They’re great at showing you WHAT visitors did on your website, but they can’t tell you WHY they didn’t do what you hoped they would.

But with the right process and frame of mind, it is possible to use web analytics to get insight into “why” your traffic isn’t converting — especially if you do pay per click advertising.

Here are some ideas for attracting more targeted traffic in order to get higher conversion rates and…

...continue to read "Stop Paying for Bad Keywords in Three Steps"

FutureNow Post
Tuesday, Apr. 8, 2008 at 10:59 am

Bryan Eisenberg on Using Personas to Improve Sales

April 8th, 2008

Got eight and a half minutes to learn about how customer personas boost sales?

In this interview from London’s recent Search Engine Strategies conference, Bryan sits down with Ralph Wilson — in what appears to be either an airplane hanger, a convention hall, or a school gymnasium — to discuss how planning websites with personas will increase revenue and ROI . . . for a few reasons:

Personas show copywriters and designers who they’re writing and designing for. Personas allow customers to choose their…

...continue to read "Bryan Eisenberg on Using Personas to Improve Sales"

FutureNow Post
Monday, Apr. 7, 2008 at 3:22 pm

Are Friends More Influential Than “Influencers”?

April 7th, 2008

This may not come as a shock, but new research suggests that, yes, our friends are more influential than so-called “influencers” like bloggers.

According to MediaPost,

…a new study from Canadian research firm Pollara, self-described social media users put far more trust in friends and family online than in popular bloggers, or strangers with 10,000 MySpace “friends.”

Of more than 1,100 adults polled in December, nearly 80% said they were very or somewhat more likely to consider buying products recommended by real-world friends and…

...continue to read "Are Friends More Influential Than “Influencers”?"

FutureNow Event

eMetrics Marketing Optimization Summit, San Francisco

April 7th, 2008

Who: Bryan Eisenberg.

What: Join Bryan as he discusses themes from his forthcoming book, Always Be Testing.

From the eEmetics site: Companies realize how hard it is to drive more and more traffic to their websites. The rising costs of traffic places tremendous pressure on the landing page to convince visitors to take a desired action. Improving landing page conversion rates has become a key focus because even a slight improvement can dramatically boost profits. A/B or Multivariate testing has become…

...continue to read "eMetrics Marketing Optimization Summit, San Francisco"

FutureNow Article
Friday, Apr. 4, 2008

How to Find Your Website’s Voice (Even if it’s a Blog)

April 4th, 2008

In our “Ask the Experts” post, Dina asks how to find her voice — her copywriting voice, that is — for a blog:

“Copywriting for a lifestyle blog is a mystery. How can a blogger create compelling copy that resonates in the short opportunities available, i.e. tagline, front page, about page, social media profiles so that readers subscribe?

“Long copy strategies just don’t work on my baby boomer marriage blog. There’s not enough room to describe the content, show personality and be keyword-rich…

...continue to read "How to Find Your Website’s Voice (Even if it’s a Blog)"

FutureNow Article
Thursday, Apr. 3, 2008

Big Impact, Small Changes on Amazon

April 3rd, 2008

image of Amazon boxYou probably didn’t notice, but Amazon just made it easier to quickly glance at the product you want and get all the information you need in order to buy.

All it took was few simple changes to the text on their product pages. By adjusting the size, color and font of the text and removing unnecessary words, they’ve cleaned up the product pages and made them easier to scan and skim.

Here’s what’s new:

• Font & Word Choice — Larger, color headline.…

...continue to read "Big Impact, Small Changes on Amazon"

FutureNow Article
Wednesday, Apr. 2, 2008

Why Virgin’s Banner Ads Work, Even on Facebook!

April 2nd, 2008

Virgin America mood lightingTraditional banner ads can be frustrating. They’re easy to ignore. And all too often, the landing page on the other side of the click doesn’t fulfill the promise of the ad.

So why not try something new, like placing an ad on Facebook, where captive users are forced to see it right there in their news feeds?

That’s Virgin America‘s strategy. But is it anything new?

Despite the hype, social media ads are rarely different than traditional banner or pay-per-click ads. The landscape…

...continue to read "Why Virgin’s Banner Ads Work, Even on Facebook!"

Marketing Optimization Blog
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