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Study: Brand Erosion Caused By E-Commerce Friction
Posted By Robert Gorell On May 7, 2008 @ 1:03 pm In Branding,Research | 6 Comments
The new “Ouch Point” survey from the Opinion Research Corporation suggests that U.S. e-commerce websites are still — believe it or not — frustrating shoppers.
As first reported  by Direct Magazine, the survey found that…
Adding another dimension to these numbers, Jack Loechner at MediaPost explains  that:
. . . iCongo, Inc. , released the results of a consumer survey conducted by Harris Interactive that reveals [that] 33 percent of online U.S. adults indicated they are more likely to shop online rather than in-person at a store due to the high price of gasoline.
If there were ever a time to optimize your e-commerce website, it’s now.
What else causes friction? Read FutureNow’s 2007 Retail Customer Experience Survey  for answers.
Join FutureNow’s Bryan Eisenberg on June 3rd in New York City for the Call to Action seminar . Based on his bestselling book of the same title, Bryan will show you how to improve conversion and brand affinity by reducing friction for the customer.
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2008/05/07/study-brand-erosion-caused-by-e-commerce-friction/
URLs in this post:
 reported: http://directmag.com/news/consumers-online-shopping-frustration-0416/
 explains: http://blogs.mediapost.com/research_brief/?p=1699
 iCongo, Inc.: http://www.icongo.com/
 FutureNow’s 2007 Retail Customer Experience Survey: http://www.grokdotcom.com/2007/11/26/cyber-monday-future-nows-2007-retail-customer-experience-study/
 Call to Action seminar: http://www.futurenowinc.com/CalltoActionSeminar.htm?utm_source=GrokDotCom&utm_medium=Post&utm_content=Link-1368&utm_campaign=POCCTA0608
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