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What a Google & Yahoo! Image Search Reveals

Posted By Jeffrey Eisenberg On May 11, 2008 @ 10:28 am In Marketing to Latinos,Relevance | 2 Comments

My friend Juan Guillermo Tornoe’s Hispanic Trending blog [1] is always a good read. His post “Search Engine’s Perception of Hispanic vs. Latino [2]” made me think.

First, the headline made me consider why I think of myself as Hispanic but never use the term Latino to describe myself. For those of you confused by that, Spanish is my first language. I never learned English until I went to school. My parents immigrated to the US from Argentina in 1962 and my mother’s family — they’re Sephardi Jews — spoke Spanish as their first language, centuries before Columbus bumped into the island of Hispaniola.

Second, image search is revealing. The way people use the terms Hispanic & Latino is often interchangeable. However, it’s obvious that the people using the term have different ideas about what they mean. I simply never thought before about how valuable image search is in understanding the underlying terms. Marketers take note: What an interesting way to determine relevance!

Read the post
. It’s short and it might make you think, too.

So, what is the right term; Hispanic or Latino? If there isn’t one right term, how do you choose which one to use?

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URL to article: http://www.grokdotcom.com/2008/05/11/what-a-google-yahoo-image-search-reveals/

URLs in this post:

[1] Hispanic Trending blog: http://juantornoe.blogs.com/hispanictrending/

[2] Search Engine’s Perception of Hispanic vs. Latino: http://juantornoe.blogs.com/hispanictrending/2008/05/search-engines.html

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