Comments on: Podcast Interview: Forrester’s Josh Bernoff on How to Profit from the Social Media Groundswell

By: Douglas Gregory

Douglas Gregory — Tue, 22 Sep 2009 11:30:52 +0000

So true, people are changing the way they source their information and the formats they use ignoring traditional methods in most cases and going for whatever is the quickest. I know for myself almost everything I need to find I will use the internet to do it rather than start out the old and generally longer way.

By: itshumour

itshumour — Wed, 16 Sep 2009 07:14:57 +0000

this article is quite good to read and carries value also but i don’t see it would be effective to carry out what is stated on this post…

By: RKI Lån

RKI Lån — Fri, 04 Sep 2009 13:15:58 +0000

I agree with the technology issue.

It is the same with SEO. First the client orders a website. Then they call the SEO expert.

What a waste of money!

By: Holly Buchanan

Holly Buchanan — Thu, 22 May 2008 18:54:55 +0000

Very informative interview – thanks Josh!

I loved the point that you can’t start with the technology. I can’t tell you how many times a client has come to me and said “I need to start a blog” or “I need to tap into the Internet, I want to create a discussion forum.”
You are so right, it starts with people and objectives FIRST. Who are your customers and what do they want? THAT’S the first question. Next you can come up with which technologies can help you achieve those goals. (blogs, forums, etc.)

I also liked your point that companies are scared to engage, and scared not to engage. Starting small with a single campaign or effort is a great way to let them dip in their toes and overcome fear/objections. Great stuff and absolutely worth the listen.

Holly