Comments on: Yes, Googlers, Dunkin Donuts Has Free Iced Coffee http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 19:57:59 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Francis http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/comment-page-1/#comment-1179481 Francis Wed, 22 Jul 2009 21:49:05 +0000 http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/#comment-1179481 I am always on the look out for Dunkins' as I them, there are just not enough of their stores where I live :-( I am always on the look out for Dunkins’ as I them, there are just not enough of their stores where I live :-(

]]> By: Hernando County Real Estate http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/comment-page-1/#comment-1117503 Hernando County Real Estate Sat, 06 Dec 2008 08:22:07 +0000 http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/#comment-1117503 I have never heard of ice coffee until a year ago. I have had my coffee freeze when left in the car, does this count. I have been too busy with real estate or under a rock. I have never heard of ice coffee until a year ago. I have had my coffee freeze when left in the car, does this count. I have been too busy with real estate or under a rock.

]]> By: Goffee Guy http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/comment-page-1/#comment-1115796 Goffee Guy Mon, 01 Dec 2008 22:09:45 +0000 http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/#comment-1115796 Iced Coffee is huge here in Australia as well. I guess it's got something to do with our hot summers Iced Coffee is huge here in Australia as well.

I guess it’s got something to do with our hot summers

]]> By: Deidre V. http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/comment-page-1/#comment-806012 Deidre V. Thu, 12 Jun 2008 15:30:17 +0000 http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/#comment-806012 Hello All, I am not sure if this how the promotion is being run ever were else, but at the Dunkin Donuts near me (I live in Howllywood, fl) the promotion began on Thursday May 15th and every following thursday until today, June 12th. Like Mr. Gorrell I wasn't aware the promotion was going on, as I didn't see/hear any advetisement for it. I heard about it from a friend who works for DD corporate. Last thursday I walked in, asked for a free cup and that was it! I am going back there tonight. I have to do laundry after work; I'll need a pick me up! Hello All,
I am not sure if this how the promotion is being run ever were else, but at the Dunkin Donuts near me (I live in Howllywood, fl) the promotion began on Thursday May 15th and every following thursday until today, June 12th. Like Mr. Gorrell I wasn’t aware the promotion was going on, as I didn’t see/hear any advetisement for it. I heard about it from a friend who works for DD corporate. Last thursday I walked in, asked for a free cup and that was it! I am going back there tonight. I have to do laundry after work; I’ll need a pick me up!

]]> By: Coffee http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/comment-page-1/#comment-753040 Coffee Mon, 26 May 2008 08:33:50 +0000 http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/#comment-753040 There is always a good time for enjoying a good taste and taste the most exquisite taste in whole world. regards There is always a good time for enjoying a good taste and taste the most exquisite taste in whole world.

regards

]]> By: rose & joel garhartt http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/comment-page-1/#comment-751383 rose & joel garhartt Sun, 25 May 2008 20:23:29 +0000 http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/#comment-751383 On Thursday, 5/22 @ 8:00A we visited the St Lucie West location anticipating our iced coffee with a bagel/cream cheese. Imagine our disappointment when the Manager/Owner informed us that the promotion hours were from 10A to 5P. I showed him the FULL PAGE AD of Wednesday, 5/21 in the Scripps Treasure Coast Newspaper & pointed out that there were no time limits. Needless to say we were not the only one disapponted. My husband & I did have coffee & bagel but the 6 others behind us left muttering under their breaths. This did nothing to ensure more business rather it was a "TURNOFF" to return. Rose Marie & Joel Garhartt On Thursday, 5/22 @ 8:00A we visited the St Lucie West location anticipating our iced coffee with a bagel/cream cheese. Imagine our disappointment when the Manager/Owner informed us that the promotion hours were from 10A to 5P. I showed him the FULL PAGE AD of Wednesday, 5/21 in the Scripps Treasure Coast Newspaper & pointed out that there were no time limits. Needless to say we were not the only one disapponted. My husband & I did have coffee & bagel but the 6 others behind us left muttering under their breaths. This did nothing to ensure more business rather it was a “TURNOFF” to return.
Rose Marie & Joel Garhartt

]]> By: Susan Hertog http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/comment-page-1/#comment-733967 Susan Hertog Mon, 19 May 2008 21:25:25 +0000 http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/#comment-733967 Cool!!! Don't usually go to Dunkin, but will be sure to try. Thanks, Suz Cool!!!
Don’t usually go to Dunkin, but will be sure to try.
Thanks,
Suz

]]> By: Tom Chuong http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/comment-page-1/#comment-733865 Tom Chuong Mon, 19 May 2008 20:53:37 +0000 http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/#comment-733865 Wow! That's a great way to re-advertise an already popular product. I'm strictly a Starbucks fanatic, but I'll settled for a free ice coffee any day. I think I'll try this strategy with my own websites. Thanks! Wow! That’s a great way to re-advertise an already popular product. I’m strictly a Starbucks fanatic, but I’ll settled for a free ice coffee any day. I think I’ll try this strategy with my own websites. Thanks!

]]> By: Victoria Ipri http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/comment-page-1/#comment-733489 Victoria Ipri Mon, 19 May 2008 16:49:22 +0000 http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/#comment-733489 Yep- I drove to DD for my usual cup o' joe, ordered it, drove up to the pay window and was asked by the cashier if I wanted a free Iced Coffee...something I would have liked to know before I ordered hot coffee. But hey, cold drinks have ice and everyone knows DD coffee is really hot! So I sipped the hot one 1st and finished off my road trip with the cold one, made even more perfect because I didn't have to pay for it. And by the way, when I expressed surprise, she told me to check their front window for the sign advertising the special, but alas...no sign. Delicious anyway! Yep- I drove to DD for my usual cup o’ joe, ordered it, drove up to the pay window and was asked by the cashier if I wanted a free Iced Coffee…something I would have liked to know before I ordered hot coffee. But hey, cold drinks have ice and everyone knows DD coffee is really hot! So I sipped the hot one 1st and finished off my road trip with the cold one, made even more perfect because I didn’t have to pay for it. And by the way, when I expressed surprise, she told me to check their front window for the sign advertising the special, but alas…no sign. Delicious anyway!

]]> By: jura http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/comment-page-1/#comment-733200 jura Mon, 19 May 2008 14:22:21 +0000 http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/#comment-733200 Sure, i will taste it definitely. Thanks for suggestion! Regards Sure, i will taste it definitely. Thanks for suggestion!

Regards

]]> By: Robert Gorell http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/comment-page-1/#comment-726159 Robert Gorell Fri, 16 May 2008 19:25:55 +0000 http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/#comment-726159 Hmm... just saw <a href="http://www.nytimes.com/2008/05/15/garden/15buddhists.html?em&ex=1211083200&en=729a029c0a34c0e5&ei=5087%0A" rel="nofollow">an ad for it in the New York Times</a> as well. Is that showing up for anyone else (scroll down and look at the banners on the right)? Better latte than never? Hmm… just saw an ad for it in the New York Times as well. Is that showing up for anyone else (scroll down and look at the banners on the right)?

Better latte than never?

]]> By: Jennifer http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/comment-page-1/#comment-725983 Jennifer Fri, 16 May 2008 17:53:26 +0000 http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/#comment-725983 This promotion was advertized on our local sports radio station in Rhode Island. This promotion was advertized on our local sports radio station in Rhode Island.

]]> By: Robert Gorell http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/comment-page-1/#comment-725696 Robert Gorell Fri, 16 May 2008 16:03:01 +0000 http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/#comment-725696 So I went to get my free iced coffee yesterday after work and my local Dunkin' Donuts (well, there are a lot of them, but I wasn't going to go out of my way) had -- get this -- run out of both coffee AND ice. I thought they were putting me on, but I looked behind the counter and there was nothing, not even hot coffee, brewing. Apparently, it was such a success, they weren't prepared for all the people who wanted free iced coffee. I'm willing to bet that some of those people actually bought something while they were there. So I went to get my free iced coffee yesterday after work and my local Dunkin’ Donuts (well, there are a lot of them, but I wasn’t going to go out of my way) had — get this — run out of both coffee AND ice.

I thought they were putting me on, but I looked behind the counter and there was nothing, not even hot coffee, brewing. Apparently, it was such a success, they weren’t prepared for all the people who wanted free iced coffee.

I’m willing to bet that some of those people actually bought something while they were there.

]]> By: Martha Garvey http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/comment-page-1/#comment-725509 Martha Garvey Fri, 16 May 2008 14:53:50 +0000 http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/#comment-725509 Hm. There WERE print alerts in the local giveaway papers in glorious New Jersey (Hoboken, to be exact). But I wasn't sure if it was national or not...which is what someone asked me in the NYC Dunkin Donuts where I got my coffee--because she wanted to text her husband, who was traveling. Hm. There WERE print alerts in the local giveaway papers in glorious New Jersey (Hoboken, to be exact). But I wasn’t sure if it was national or not…which is what someone asked me in the NYC Dunkin Donuts where I got my coffee–because she wanted to text her husband, who was traveling.

]]> By: Loretta Rankin http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/comment-page-1/#comment-725472 Loretta Rankin Fri, 16 May 2008 14:38:46 +0000 http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/#comment-725472 I had seen promotional signage at my local Dunkin' Donuts leading up to Free Iced Coffee Day, but what I found interesting was when I stopped at McDonald's the same day, they gave me a free chicken biscuit. I had seen promotional signage at my local Dunkin’ Donuts leading up to Free Iced Coffee Day, but what I found interesting was when I stopped at McDonald’s the same day, they gave me a free chicken biscuit.

]]> By: Carole Mahoney http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/comment-page-1/#comment-724886 Carole Mahoney Fri, 16 May 2008 03:22:52 +0000 http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/#comment-724886 I actually knew about the promotion, but in a completely different context. DD has been pushing a promo in the Boston area for free coffee the day after every game the (dare I say it?) World Champions win, (that would be the Red Sox by the way). So I was confused with the free coffee today offer when the Red Sox actually lost last night. (I freely admit I am not a huge baseball fan, so I had to look up whether or not they did actually win or lose). Did I get a cup? Nope, the timing (10 am to 10pm) was not convenient for me. My suggestion to DD- if you want to give something away for free to get more people into a store- offer free Wi-Fi, they will come, they will stay, they will order more coffee. I would. I actually knew about the promotion, but in a completely different context. DD has been pushing a promo in the Boston area for free coffee the day after every game the (dare I say it?) World Champions win, (that would be the Red Sox by the way).

So I was confused with the free coffee today offer when the Red Sox actually lost last night. (I freely admit I am not a huge baseball fan, so I had to look up whether or not they did actually win or lose).

Did I get a cup? Nope, the timing (10 am to 10pm) was not convenient for me. My suggestion to DD- if you want to give something away for free to get more people into a store- offer free Wi-Fi, they will come, they will stay, they will order more coffee. I would.

]]> By: CJ http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/comment-page-1/#comment-724849 CJ Fri, 16 May 2008 01:22:11 +0000 http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/#comment-724849 Guess Starbucks employees can go home early today..... Guess Starbucks employees can go home early today…..

]]> By: Social Marketing Journal http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/comment-page-1/#comment-724777 Social Marketing Journal Thu, 15 May 2008 22:29:37 +0000 http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/#comment-724777 We were informed with the massive Group on Facebook! Thousands upon thousands of people joined up (more than 21K as mentioned above). We heard no news of it any other way... interesting - they advertised for FREE on Facebook and used that and word of mouth - SMART idea! We were informed with the massive Group on Facebook! Thousands upon thousands of people joined up (more than 21K as mentioned above). We heard no news of it any other way… interesting – they advertised for FREE on Facebook and used that and word of mouth – SMART idea!

]]> By: Michele http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/comment-page-1/#comment-724758 Michele Thu, 15 May 2008 21:37:10 +0000 http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/#comment-724758 What I also loved is that Dunkin Donuts took advantage of Facebook to announce the event. As of today, nearly 21,000 people joined that particular event page - way to use social media! What I also loved is that Dunkin Donuts took advantage of Facebook to announce the event. As of today, nearly 21,000 people joined that particular event page – way to use social media!

]]> By: Robert Gorell http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/comment-page-1/#comment-724713 Robert Gorell Thu, 15 May 2008 19:45:33 +0000 http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/#comment-724713 Elena, That wasn't my intent. I meant it more in the "Yes, Virginia, there is a Santa Claus" vein. Sorry if you feel misled. I'll change it to "Yes, Googlers, Dunkin Donuts Has Free Iced Coffee Today". Elena,

That wasn’t my intent. I meant it more in the “Yes, Virginia, there is a Santa Claus” vein.

Sorry if you feel misled. I’ll change it to “Yes, Googlers, Dunkin Donuts Has Free Iced Coffee Today”.

]]> By: Elena http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/comment-page-1/#comment-724705 Elena Thu, 15 May 2008 19:39:58 +0000 http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/#comment-724705 The title seems to suggest it is Google's fault DD chose to present this information in an unspiderable format.. The title seems to suggest it is Google’s fault DD chose to present this information in an unspiderable format..

]]> By: Daryl Auclair http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/comment-page-1/#comment-724688 Daryl Auclair Thu, 15 May 2008 19:17:08 +0000 http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/#comment-724688 Thanks for the notice! I had no idea about the promotion. I will have to get over to Dunkin Donuts. I really like your tip regarding the importance of Promotion/Homepage/Search result synergy. When I hear about something (like absolutely free iced coffee) and I want to verify it, I will usually always 'Ask Google' by doing a quick search. No matching results? Someone may have just lost a customer. Thanks for the notice! I had no idea about the promotion. I will have to get over to Dunkin Donuts.

I really like your tip regarding the importance of Promotion/Homepage/Search result synergy. When I hear about something (like absolutely free iced coffee) and I want to verify it, I will usually always ‘Ask Google’ by doing a quick search.

No matching results? Someone may have just lost a customer.

]]> By: Robert Gorell http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/comment-page-1/#comment-724658 Robert Gorell Thu, 15 May 2008 18:10:16 +0000 http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/#comment-724658 :) Dunkin Donuts also has a <a href="https://www.dunkindonuts.com/aboutus/store/Search.aspx" rel="nofollow">store finder</a> -- smartly linked from the homepage -- to help the iPhone-deficient folk (like me). :)

Dunkin Donuts also has a store finder — smartly linked from the homepage — to help the iPhone-deficient folk (like me).

]]> By: Dr. Mac http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/comment-page-1/#comment-724652 Dr. Mac Thu, 15 May 2008 18:05:57 +0000 http://www.grokdotcom.com/2008/05/15/dunkin-donuts-free-iced-coffee-campaign/#comment-724652 Thanks for the reminder! Now, where is the closest Dunkin Donuts? Ah, yes, thanks for iPhone's Map feature, I've narrowed one down into my sights!! :-) Thanks for the reminder! Now, where is the closest Dunkin Donuts? Ah, yes, thanks for iPhone’s Map feature, I’ve narrowed one down into my sights!! :-)

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