The other day, Seth Godin wrote about the new standard for meetings and conferences. He’s absolutely right. Asking people to travel to see a presentation can be dangerous, and the last thing anyone wants to overhear is, “I flew all the way out here for this?”
With those words echoing in our heads, Bryan and I were chatting about this brilliant tutorial post by Garr Reynolds on his Presentation Zen blog, where he shares a presentation for Dr. John Medina’s new book, Brain Rules: 12 Principles for Surviving and Thriving at Work, Home and School.
You can see the presentation here or view it full screen at SlideShare:
I can’t wait to read Dr. Medina’s book, but flipping through Garr’s presentation again got me thinking about Seth’s post, where he insists that conference organizers owe their audiences “surprise, juxtaposition, drama, engagement, souvenirs and just possibly, excitement.” We couldn’t agree more.
But wait… what about our upcoming NYC seminars, just two weeks from now? Are we really promising “surprise, juxtaposition, drama, engagement, souvenirs and just possibly, excitement”? Well, yeah, I guess we are. That’s something to take seriously.
While I can’t promise you that Bryan’s slides are all as pretty to look at as Garr’s, I can promise that our event attendees won’t be keel over from “death by PowerPoint”. That’s the good thing about seminars like these; they’re face-to-face and interactive, and everyone gets to walk away having learned something instantly relevant to their own online strategy. And they get to ask questions. Lots of questions. Besides, how could you be bored in New York when you get to make fun of both of our losing baseball teams choose from 6 gazillion menu items at our 14,000+ restaurants?