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It Takes More Than Words to Out-Karaoke Microsoft

Posted By Robert Gorell On June 2, 2008 @ 2:24 pm In Customer Reviews,humor | 8 Comments

Not long ago, Microsoft showed just how bad a corporate motivational video can be [1] with an utterly painful Bruce Springsteen adaptation that proved a fitting soundtrack the equally lackluster Vista operating system. (So much for the “Start Me Up [2]” days of the Windows ’95 release.)

As a former music journalist and current karaoke champion [in my own mind], I know a bad remix when I hear one. That’s why I’m particularly impressed with this outlandishly cheesy/brilliant rework of Extreme’s soft “rock” hair ballad chart-topper from 1991, “More Than Words” — one of the most yack-inducing songs known to man — used by our pals at Bazaarvoice [3] to kick off last week’s Social Media Summit in Austin, TX. Watch this video [4] and see how a few men in wigs can pick an even worse song and still do a better job of inspiring brand affinity and laughter than Mr. Softy himself:

Lyrics:

Sayin’ you should buy this, are not the words they will believe from you
It’s just they have YouTube, and every search brings up blog entries too
How easy it could be to find out how they feel

More than words is all you had to use to make it real
Then you wouldn’t have to cry over costs per click
‘Cause you’re Google’s top guy

What you do with Ratings and Reviews?
More than words to keep it real
Let them say just how they feel
What would you say
If they took those words away
Then they wouldn’t buy things new
Without reading a review…

Now your market wants to
Talk for you and help others understand
All that you have to do is open up and just reach out your brand
Then you’ll see word of mouth for you and me to read
More than words is all you ever needed to make more sales
Then you could easily say “Mr. Bossman, it’s time I get a raise”

How sweet it’d be
A freed marketing annuity
More than words to show they feel
That they like a brand that’s real
Why would you pay
For research to guess and play
More than words to show what’s true
Then hear your market say “I love you”

. .

Hat tip to Linda [5] for transcribing these righteously dorky lyrics.


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2008/06/02/bazaarvoice-more-than-words-video/

URLs in this post:

[1] how bad a corporate motivational video can be: http://fakesteve.blogspot.com/2008/04/this-is-why-we-love-microsoft.html

[2] Start Me Up: http://www.youtube.com/watch?v=5VPFKnBYOSI

[3] Bazaarvoice: http://www.bazaarblog.com/2008/06/01/heres-the-wrap-on-bazaarvoice-2008-social-commerce-summit/

[4] video: http://www.youtube.com/watch?v=8FCnXCju-Ag

[5] Linda: http://www.getelastic.com/bringing-sexy-back-to-customer-reviews/

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