The folks from CafePress.com have always impressed us. Many of our long time readers should remember the case study (we reprinted it in Call to Action) of how we helped CafePress reduce an already incredibly low shopping cart abandonment rate of 35% down to just 15%.
That’s right, 85 of 100 people who added something to their cart completed their purchase. So, yesterday, it didn’t surprise me to find this cool persuasive element on their product page for a t-shirt:
A full class of students of our Call to Action seminar got to see why I am a screenshot addict. This is a really nice way to deal with the fit and thickness concerns visitors might have with buying clothes.
Have you seen any great persuasive elements like this around lately? Please help me feed my addiction by telling me about it in the comments below. Thanks!