Comments on: This Fits Just Right

By: Brad Parsons - Online Marketing Consultant

Brad Parsons - Online Marketing Consultant — Mon, 02 Nov 2009 04:59:08 +0000

I’ve been hunting around for generic CafePress stats for a while, and now I find this post. I’m wondering, considering the date of this article, if the 15% abandonment rate on CafePress shopping carts still stands? And what’s a fair conversion rate goal when using the CafePress storefront when your products are quite relevant to your audience?

By: John Quarto-vonTivadar

John Quarto-vonTivadar — Thu, 12 Jun 2008 11:54:00 +0000

I thought this graphic was quite useful. As someone who is ‘right on the cusp” between sizes, subtle changes (that might not be noticeable to someone who is “perfect size”) can mean the difference between sizing up or sizing down. And whether an item tends to run large or run small or be true-to-size is incredibly helpful.

None of that, of course, is news. And manufacturers usually know such info (who would be more familiar with their product?!). But conveying the info is the tricky part. That CafePress took the time to think about how to convey such information is an indication of how they think about their customers. Great job!

By: Scott Salwolke

Scott Salwolke — Thu, 12 Jun 2008 04:13:42 +0000

I would have liked to have had more in this post. As someone who has read the Call To Action book a couple of times, I would like to know how this simple graphic added to the click through rate. Coming from someone who buys t-shirts, how does this even help with the purchase?

By: Lindsey

Lindsey — Mon, 09 Jun 2008 23:05:35 +0000

They have something similar on LandsEnd.com that allows you to ‘try it on’ (complete with virtual model) or ‘get a fit recommendation’. It isn’t a pleasing visual like the one you cite, but once you click through the links, the information is very valuable for the shopper.

By: brianm.cc

brianm.cc — Mon, 09 Jun 2008 21:22:51 +0000

Though I love reading how elements like these work around the web, 1 paragraph doesn’t quite cut it as an article.

By: Infidel Concepts

Infidel Concepts — Thu, 05 Jun 2008 04:54:15 +0000

I have been running a store on Cafepress for about 6 months now and that feature has been there as long as I can recall. The other thing I like about Cafepress over rival print-deliver stores is that your storefront is highly customizable while keeping the conversion factors.

By: Tim Leighton-Boyce

Tim Leighton-Boyce — Wed, 04 Jun 2008 18:36:02 +0000

That’s very impressive. I work on clothing and footwear sites and sizing is a fundamental point of friction when buying items like this on-line (or by phone or mail, come to that). The customer survey comments are full of related issues.

I remember how, many years ago, Zappos introduced a pioneering ‘how does it fit’ customer review system to deal with the same point. But doing something like this might make all the difference with much less effort for sites without those resources.

By: Search Engine Optimization Journal

Search Engine Optimization Journal — Wed, 04 Jun 2008 14:57:11 +0000

Our mind is going blank and we do feel we’ve seen something of the sort but cannot think about it at the very moment. We love screenshots as well and are certainly impressed with CafePress as well. This is a great article and shows the more uniquely persuasive a company can be, the more success they may have. Kudos.