I know that there have been studies done for e-mail newsletters regarding best day of the week and there are plenty of people out there that will swear by one day over the others for blog posts (Tuesday is a popular choice), but I’d seriously reconsider the mindset behind your question for 2 reasons:

1) It’s taking your focus off of CONTENT. Write great stuff, and write it consistently. Do that and you’ll develop a readership who will pick up on your posts regardless of the day you publish. Worrying about the posting date should be a distant afterthought to creating great content.

2) The actual best day for posting for your blog may be considerably different from the answers you’ll receive based on “traditional wisdom.” Just because Tuesdays work like gangbusters for some people doesn’t necessarily mean they’ll be your best day. Your mileage may vary considerably. If posting day is worth worrying about – and I seriously doubt that it is – then it’s worth figuring out based on your own experimentation and data collection for your specific industry/blog/readership/etc.

Hope this helps.

As you seem to know what your doing blogging wise, do you know what the best time of the week is to blog and have them read?…

There is a lot of linkbaiting and article writing that is narcissistic and focused on “me, myself and I.” In addition, most companies write content about themselves rather than about the needs of the customer.

This made me wonder how many people are optimizing (without realizing it) for “our company,” “our products” or “our services.” Google these phrases for fun.

Your article helped me draw a parallel to training principles. One always wants the audience to leave feeling good about themselves, to feel empowered.

And you left us with a cliffhanger… To be continued… When?

One – because we love a good story.

But what makes a good story? The struggle – the hero, someone with a challenge to overcome, a weakness, an incredible burden, a failure, a loss – finding their power to accomplish, rescue, become strong, claim their identity, reach their goal.

It’s the classic power of a before and after shot – if you can get people to identify with your before picture and believe that they can get to the after picture – if you can convince them that they can take this hero’s journey, you’re tapping into one of the oldest, almost instinctive draws to human nature.

As a copywriter, the best nugget I can find when writing for a product is that beautiful nugget of story that shows how the reader can indeed transcend limitations, achieve, realize – or more eloquently – Hulk Smash!

Great post Jeff. I would like to underscore the number 3

Superheroes’ motives are bound to the greater good. Ensure that your copy is directed toward the good of your readers. Remember, they should be the hero within the drama unfolded by your copy. In a way, self-centered copywriters and selfish bloggers behave like super-villains who try to game the system. But in the end, “we-we” copy never really wins.

This has been a struggle around these parts but we are moving into that realm, slowly but surely.

‘If only I could fly like a super hero with my copy.’

Maybe one day I could be more like SuperCopyMan, aka Jeff Sexton.