Who: Spend the day with FutureNow’s Chief Operating Officer and resident Bostonian, Howard Kaplan, as he guides you through our most popular crash course in online marketing optimization.
What: From the SES Boston website:
Landing page optimization and conversion rate improvements are no longer simply buzzwords. The rising cost of driving online traffic means marketers are paying more for less return on their ad dollars.
To keep up, online marketers must roll up their sleeves and dive into conversion optimization. Optimizing your landing pages and your website is a proven means of increasing your conversion rates and realizing improved ROI.
The Call to Action Workshop includes the information you need to know to achieve dramatic results from your online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this training will be your own Call to Action. This workshop will demonstrate how these skills are essential for building a user-friendly, search-friendly, and persuasive site that converts visitors into buyers.
When: Tuesday, June 24, 2008 | 8am – 5pm
Where: Seaport Hotel | Boston, MA
Why: People say a lot of crazy things. “Our conversion rate will never be higher than 3%” they say. “There’s no reason to optimize our current site when we plan on a redesign next year,” they insist. “The Red Sox will NEVER win another World Series,” they proclaim. If your website seems to be going through its Curse-of-the-Bambino era, maybe it’s time you spent a day with a conversion expert (and bona fide Sox fan!) who’s seen clients move virtual mountains online.
How much: Tickets for are $1,345 for this full-day event, but we’re biased and think it’s a bargain at any price, so you should click here for registration info.