Comments on: It’s Not YouTube, It’s Me… http://www.grokdotcom.com/2008/06/16/inspiration-anyone-microsoft-digital-advertising/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 19:57:59 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Mr Landlord http://www.grokdotcom.com/2008/06/16/inspiration-anyone-microsoft-digital-advertising/comment-page-1/#comment-1126028 Mr Landlord Sun, 28 Dec 2008 02:29:38 +0000 http://www.grokdotcom.com/2008/06/16/inspiration-anyone-microsoft-digital-advertising/#comment-1126028 This happens to be almost the polar opposite of the iphone ad that Apple put out. I'm no apple fan mind you, but their marketing department sure has it together. My favorite line: "we dont need words, we got symbols" This happens to be almost the polar opposite of the iphone ad that Apple put out. I’m no apple fan mind you, but their marketing department sure has it together.

My favorite line: “we dont need words, we got symbols”

]]> By: gary wallace http://www.grokdotcom.com/2008/06/16/inspiration-anyone-microsoft-digital-advertising/comment-page-1/#comment-835868 gary wallace Tue, 24 Jun 2008 00:58:27 +0000 http://www.grokdotcom.com/2008/06/16/inspiration-anyone-microsoft-digital-advertising/#comment-835868 I think the job of the viral is to drive traffic, that's it. If you start explaining your point, it becomes an info-mercial. The website is supposed to be what you're selling, and on the website, you should get what makes MS so awesome. (I agree, the website doesn't do that) Not sure about the Inspiration anyone movie. I like the line about the blitzkreig, but it's kind of all over the place and a little too nudge nudge wink wink. The first one is more clever. I think the job of the viral is to drive traffic, that’s it. If you start explaining your point, it becomes an info-mercial. The website is supposed to be what you’re selling, and on the website, you should get what makes MS so awesome. (I agree, the website doesn’t do that) Not sure about the Inspiration anyone movie. I like the line about the blitzkreig, but it’s kind of all over the place and a little too nudge nudge wink wink. The first one is more clever.

]]> By: Robert Gorell http://www.grokdotcom.com/2008/06/16/inspiration-anyone-microsoft-digital-advertising/comment-page-1/#comment-822023 Robert Gorell Wed, 18 Jun 2008 19:24:09 +0000 http://www.grokdotcom.com/2008/06/16/inspiration-anyone-microsoft-digital-advertising/#comment-822023 <em>UPDATE: Jeff Sexton explains <a href="http://www.grokdotcom.com/2008/06/17/viral-video-marketing-campaign/" rel="nofollow">3 Things Viral Videos Must Do to Make Money.</a></em> -GrokDotCom UPDATE: Jeff Sexton explains 3 Things Viral Videos Must Do to Make Money.

-GrokDotCom

]]> By: Dave Young http://www.grokdotcom.com/2008/06/16/inspiration-anyone-microsoft-digital-advertising/comment-page-1/#comment-819370 Dave Young Tue, 17 Jun 2008 18:33:00 +0000 http://www.grokdotcom.com/2008/06/16/inspiration-anyone-microsoft-digital-advertising/#comment-819370 Maybe they should have started with a viral video to promote Silverlight. ;-) I hadn't even noticed the whole .com vs .net issue. You are absolutely correct. In the comments at Geert's "about me" page, he mentions the agency that created the film (www.openhere.be). At face value, their minimalistic flash-driven site almost seems as pretentious and out of touch as the one in the film. They even made a chick-flick movie poster for the film. Where do you suppose that's being placed? It makes me wonder if it is simply self-deprecating humor with a big budget. Maybe they should have started with a viral video to promote Silverlight. ;-)

I hadn’t even noticed the whole .com vs .net issue. You are absolutely correct.

In the comments at Geert’s “about me” page, he mentions the agency that created the film (www.openhere.be). At face value, their minimalistic flash-driven site almost seems as pretentious and out of touch as the one in the film. They even made a chick-flick movie poster for the film. Where do you suppose that’s being placed?

It makes me wonder if it is simply self-deprecating humor with a big budget.

]]> By: Brendan http://www.grokdotcom.com/2008/06/16/inspiration-anyone-microsoft-digital-advertising/comment-page-1/#comment-819178 Brendan Tue, 17 Jun 2008 17:18:17 +0000 http://www.grokdotcom.com/2008/06/16/inspiration-anyone-microsoft-digital-advertising/#comment-819178 you think they could've splurged and bought the .com? ugh. imagine the viewer: "I'll go to that getinspiredhere.com, and...what? This doesn't look right!" i also like that when you get to the .net site, you're required to download silverlight just to see their blog! Dave, we're going to need a part II on this one ;) you think they could’ve splurged and bought the .com? ugh. imagine the viewer: “I’ll go to that getinspiredhere.com, and…what? This doesn’t look right!”

i also like that when you get to the .net site, you’re required to download silverlight just to see their blog!

Dave, we’re going to need a part II on this one ;)

]]> By: Brett Gilbertson http://www.grokdotcom.com/2008/06/16/inspiration-anyone-microsoft-digital-advertising/comment-page-1/#comment-818229 Brett Gilbertson Tue, 17 Jun 2008 05:49:48 +0000 http://www.grokdotcom.com/2008/06/16/inspiration-anyone-microsoft-digital-advertising/#comment-818229 Wonder what their conversion rate is on this campaign! Wonder what their conversion rate is on this campaign!

]]> By: Traffic2mypage.com http://www.grokdotcom.com/2008/06/16/inspiration-anyone-microsoft-digital-advertising/comment-page-1/#comment-817835 Traffic2mypage.com Tue, 17 Jun 2008 01:07:33 +0000 http://www.grokdotcom.com/2008/06/16/inspiration-anyone-microsoft-digital-advertising/#comment-817835 yeh i see what your saying most successful viral videos are off topic... and probably a majority of them aren't targetting the right people... and it definitely doesn't drive people to take action yeh i see what your saying

most successful viral videos are off topic… and probably a majority of them aren’t targetting the right people… and it definitely doesn’t drive people to take action

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