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FutureNow Event

Free Webinar: FutureNow and Google Present “Always Be Testing”

By Robert Gorell
June 23rd, 2008

google website optimizer split testing free webinarWho: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google.

What: A new monthly webinar series brought to you by FutureNow and Google.

FutureNow friends and fans,

We are so excited about our new free webinar series we have just kicked off called “Always Be Testing”. It’s a monthly webinar that covers specific testing ideas, how to structure tests, and how to use Google Website Optimizer. The best part is that Google has decided to participate in it first-hand, offering the lastest tips and insights straight from Tom Leung, Google’s Business Product Manager.

Our first webinar will be on July 9th, at 12:00pm EST and last 30 minutes. The subject we will be covering will be confidence and trust-building elements on landing pages.

For more details and to sign-up to attend, visit

We hope you’ll attend and share this with anyone you know who is looking to begin to test their marketing or to increase their testing effectiveness.

Best Regards,
-Brian Bond
VP Marketing, FutureNow, Inc.

When: Wednesday, July 9, 2008 | 12pm EST

Where: Your computer

Why: Whether your business has just started testing, is planning to test, or has been testing for years identifying the areas and elements that have impact is often challenging. Each month, Bryan Eisenberg starts off by taking attendees on a dive deep on a specific subject area to test in your marketing and give you ideas on variation you could test. Along with these ideas each month Tom Leung will bring you useful insider tips and tricks about using Google Website Optimizer to easily test your marketing campaigns and website. Lastly, the two will team up to answer a popular question spotted on the Google Website Optimizer forums or sent in by our readers and listeners.

How much: It’s free, but space is limited so sign-up today!

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Comments (6)

  1. I’m really looking forward to this webinar although it took me a couple of tries to find the link to allow me to sign up. The “” link goes to the site map page and the “sign-up” link towards the bottom goes to the registration page. Always be testing is a good thing. ;-)

  2. Thanks, Rob. The link has been fixed. Always be testing is good, especially when you take the information from the feedback loop and then take action on it.

  3. Robert, I’m afraid I missed the webinar; however, I hope there’s more in the future.

  4. Is the webinar available online somewhere? If so, please post the link for those of us late to the party.

  5. Now Google made this so easy that anyone can do it effortlessly.

  6. Free is always better, especially when you are talking online.

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